Why Outdoor Signage & Store Signs are Important?


If you are a local business keen to thrive in the competitive market, you need to trust the age-old but super-effective ways of marketing, which is installing eye-catching outdoor sign and banner signs. Wondering why? Let’s give you the answer

Signage and store signboards are essential marketing tools that create a unique brand image and divert footfall without any hefty investment. They attract customers by displaying the right message at the right place that inspires immediate and easy purchases.

With professionally designed outdoor signs, a business can get new buyers, build trust, advertise its products and services, and improve sales. Moreover, studies scattered on the web suggest that over 38% of big brands and companies find outdoor signs to be a great branding tool. On the flip side, most small business owners find signboards helpful in establishing their brand as unique and customer-centric business.

If you are considering opening or expanding your local business, you must consider investing in a high-quality outdoor sign. These visual elements will help you make a strong footing in the business world. However, if you need a little more convincing, here you go – read the most exciting benefits of getting outdoor banners and signs:

Outdoor Signage Helps Customers Locate Your Business

For local business owners, outdoor signs can work as a guide to lead their customers to their outlet or shop.

If your business is relatively new, outdoor signage can be used as a tool to attract your audience and make them visit your business. Appealing signs with sticking messages can create a strong impression in the mind of customers, and your business can benefit in terms of increased footfall and sales.

Businesses with multiple stores and outlets also benefit from such signs as it helps their consumers locate them quickly.

Make Your Business Stand Apart

With digital marketing, the cost of the advertisement has significantly dropped down. As a result, business competition has turned fierce.

For a business owner, establishing an edge over its competitors is essential. This is where creatively-designed outdoor signs come in handy. Attractive signboards strategically placed can help garner the attention of the buyers and make your business stand apart. Outdoor sings like front-lit or standard letters signs can be an excellent start to making your business noticed by your ideal customers.

Signs Are a Silent Salesperson

When it comes to business branding and advertising, interior and exterior signages are like salespersons, silently guiding the consumers. While indoor signs help customers navigate through the products, outdoor signs help differentiate the business to the masses. Even in this digitally driven world, many still consider outdoor signs as the primary link between the company and consumers.

Most outdoor signs have business details mentioned on it, which again helps customers to know a brand better. A study by FedEx showed that 68% of consumers are of the opinion that a business’s signboards can say a lot about its products and services. Thus, ignoring the importance of signages can harm a business in the long run.

Signboards often serve as a unique display for a brand which is as effective as any other branding tool. It also aids in announcing the launch of a new product line, discounts, and offers. Adding the business logo to the signboard is another way to reinforce a brand’s image and establish its credibility.

It Creates a Persona for a Business

The signboard is the first thing people see while passing by a store or any business. People can make a lot about a company only by its board. It won’t be wrong to say that signboards give the first impression of a business and play a huge role in enticing people to step inside the store.

A thoughtfully designed signboard placed at high traffic areas doesn’t just increase a business’s visibility; it also creates its persona. If you are looking to set a strong and positive foothold in the market, investing in outdoor signages and store boards can be a great start.

Resonates Brand Promise

Outdoor signages and boards are the windows to a brand. They reflect the brand’s philosophy, its vision, and ideology. Signages also come handy in displaying a brand’s standards to its consumers. One study revealed that over 50% of people deter from stepping into a store or business if the signboards are of poor quality, poorly-maintained, or have misspelled words.

Simply put, business signboards are an apt tool to convey a brand’s messages and portrait its uniqueness to the masses. A well-maintained signboard can catch the attention of more people and represent the brand promise in front of them.

It is an Investment Worth Making

Banners and outdoor signs are more than mere business display.

They are one of the most crucial components of advertising. Most businesses use outdoor signage and signs as a marketing strategy to establish their brand as a trustworthy and credible source. Most small and medium-sized businesses find it hard to attract consumers to their store, and thus get unnoticed. By putting a professionally designed sign and board, a brand can present its brand to the masses and generate higher sales.

Affordable Marketing Solution

Outdoor signs are efficient at branding as well as cost-effective when compared to their means of advertisement. This makes them a significant advertising investment for even small and mid-sized businesses.

Moreover, outdoor signage is effective in reaching out to a broad audience without having to go to them. A strategically placed signage does not only puts a brand in front of the masses but also entices relevant consumers to visit the business. Since signboards are placed 24×7 hours, it promises unhindered brand exposure.

However, to reap all the benefits, make sure not to compromise on the quality of your signboards & banners and give a lot of thought to their placement.

A study suggests that over 60% of brands and businesses reported a positive impact on their sales by merely enhancing the design of the signage or changing its position. It further revealed that the surveyed businesses experienced a roughly 10% increase in sales, profit, and conversion. So, be smart and make informed choices to make the most of your signboards!

Final Words

If you also want more store visits or establish your brand as a unique one, consider investing in outdoor signage. It will not only add to your business’s visual appeal, but it will also improve its sales.

Our experts at Spectrum Signworks can help you with all your signage needs. We are a dynamic team of advertising specialists dedicated to offering sign manufacturing, installation, repairs, and design consultation services.

To discuss your outdoor signage requirements, contact us here.