Tips for Effective Outdoor Signage for Small Businesses


There are many ways to engage your audience, with outdoor signs among the best options.

As you consider this advertising strategy, here are a few of the most common types of outdoors signs used by local businesses:

With so many different types of signs, it’s imperative to learn more about each one and how it could benefit your business.

In addition to the type of sign, here are three other details of importance:

1. Messaging

Your success is directly related to your messaging. It should be clear, concise, and easy for people to read.

Remember this: a good portion of your audience will be driving when they come across your sign. They only have so much time to take in the messaging and process whether it’s something they’re interested in. Complex messaging won’t hit home with the majority of people.

2. Use Contrasting Colors

You can’t expect your messaging to resonate with your audience if they aren’t attracted to your sign. This is where the use of color comes into play.
Contrasting colors make for a more attractive sign. It also allows you to draw the person’s eyes to your messaging.

For example, you could use white letters on a bright red background. This makes it easy to spot the sign and read the message. Don’t make your audience work to understand your sign.

3. Visibility is Key

You can have the most clever, well-designed sign imaginable, but it’s only effective if people see it.

The right location improves visibility. For instance, if you’re placing your signs along local roadways, choose areas that are well trafficked and provide high visibility.

Final Thoughts

Don’t let anyone tell you that outdoor signs are a thing of the past. There are many ways to use these to engage your audience and generate new business.
If you’re unsure of what type of sign is best for your business, contact us to discuss your options.

Free Outdoor Sign Consultation

We would love the opportunity to earn your business and become your long-term custom sign provider in Naples, FL. Call Spectrum Signworks at (239) 908-0505 for your Free Consultation with a Custom Sign Specialist!