6 Things to Know When Choosing a Vehicle Wrapping Company

You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching, colorful graphics. A lot of people are using vehicle wraps since the technology for them is a lot more affordable and the technology is much more advanced. However, you want to make sure that you are choosing the right company to do it for you so that it looks the best that it can. Below are some things you want to know when you are looking for the right company.
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A Quick Guide to Maintaining Your Vehicle Wrap

One of the best ways that you can advertise your business is through using vehicle wraps. They’re affordable and they constantly advertise your business. Maintenance is very important though, and you should know how to properly maintain your vehicle wraps. Below are some maintenance tips that you can use for keeping your vehicle wrap looking great:
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7 Good Reasons to Wrap a Vehicle Rather than Paint It

Looking to make your car stand out in the parking lot or on the highway?

Whether it’s for your business or because you want a new look for your car, there are two options: wrapping it or painting it.

But which one is better?

Below are seven reasons why wrapping your vehicle is a better choice than painting it.

#1: Cost

When you are painting your car, the cost can go from $3,000 to $10,000 if it’s a quality job. This is based on the paint shop, the paint quality, and the color that you choose. Films that are professionally installed with really high quality materials can range from $2,500 to $5,000 and can last anywhere from 4 to 10 years based on the wrap that you use. This is obviously a lot less costly and can last you a lot longer.

#2: Resale Value

When you are going to resell your car, the car having the original paint from the manufacturer is going to help you with having a higher resale value. This is going to give you a better bargaining point than if you were to have a lower priced paint job. If your preference or company wants an exotic color that is really bright, you may not find someone who is looking for that color. So you can wrap your car with that color and then when it comes time to sell it the wrap can be removed.

#3: Endless Design Options

When you are purchasing a car, you may have your heart set on a certain color, for your business, but maybe that car doesn’t come in that color, or maybe there aren’t any for sale. That’s not a problem if you use a wrap. If down the road you want to change your color, it’s really easy to do that and have the car that you want.

#4: Time for Installation

When you choose to paint your car, you’ll have to find other transportation for as long as two weeks, maybe even longer. When you choose to wrap the vehicle, it can be done much quicker.

#5: Protection

When you are wrapping your car, the car will have every inch of your paint protected from weathering and natural hazards. It also won’t be affected by prolonged exposure to the sun. It’s very durable and will act like a shield for your car. You don’t have to worry about natural hazards like chips from stones and abrasion.

#6: Easy to Maintain

You don’t have to wax the wrap to make it look good. Unlike a paint job, it’s a lot easier to maintain your vehicle. They are going to look brand-new just using water and soap.

#7: Long Lasting and Safely Removed

When you have your car wrapped, you will find that it’s going to last for a long time. The length of time that it will last depends on whether it’s kept in a garage or it is left outside, because it will fade faster if it’s left in the sun. But when it comes time to remove it, it can be removed easily without affecting the paint job of the vehicle.


As you can see, there are many advantages to having your vehicle wrapped rather than painting it. It gives you a lot of options, its less expensive and it takes a lot less time to name a few. Think about what you are expecting from your vehicle and then see which one is best.

Questions about Vehicle Wraps?

Spectrum Signworks is proud to have wrapped vehicles (and boats) for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Vehicle Wraps for your business, give us a call at 239-908-0505!

10 Commonly Believed Myths About Vehicle Wraps

So you might be wondering if it’s a good idea to invest in vehicle wraps for your company.

When you own a business, you know how important it is to advertise. But you also want to ensure that you’re not going over budget and that you’re making it stretch.

Whether you are wrapping one or a whole fleet, below are common myths about vehicle wraps that are floating around.

Myth #1: They’re costlier than paint

This is one of the reasons that many business owners decide against it. But wraps are a lot more affordable when it comes to price than paint.

Myth #2: The wrap is damaging to paint

When a wrap is installed professionally, it can protect your vehicle’s paint job along with the exposed metal. This is going to help you with getting a better price when it comes to selling the vehicle.

Myth #3: You can’t wrap leased vehicles

A lot of companies wrap leased vehicles. The wrap will bring that vehicle beneath the brand of your company and it can be removed easily when turning in your vehicle. But check the lease agreement before you do it to be certain.

Myth #4: No one will notice a wrapped vehicle

Mobile advertising is something that people notice. A wrapped vehicle is able to snag anywhere from 30,000 to 70,000 impressions each day. This cost is also one time, so you are going to have a high return on investment. Wraps can also drive traffic to your website when they are used right.

Myth #5: It’s something I can do

A lot of people think it’s something they can do on their own. But putting on, and taking off, wraps should be done by someone who is professionally trained. They’ll know which material they should use and how to prepare the surface, trimming as well as heating. AN expert will understand the way to deal with installations and designs that are challenging. When you are investing in a vehicle wrap… do it right.

Myth #6: You have to hand-wash vehicle wraps

Even though hand washing is best to clean the wrap, it doesn’t have to be done that way. You can run it through a brushless car wash, if the wrap was installed professionally. You should avoid any car washes that use a brush or a pressure washer.

Myth #7: Wrapping a fleet’s too hard

This isn’t true. A lot of the wrap companies love doing fleets and are good at it – trailers, vans, cars, trucks, boats or a combination of the above. It’s also a great idea to wrap your fleet since it’s an effective advertising tool. Your business can saturate the market, giving you a huge ROI, and increased viewer recall.

Myth #8: There’s no new creative ideas

You can make a vehicle wrap look any way that you want. If you’re having trouble deciding on something cool and unique, the company that is wrapping your vehicle can help. Most sign companies have graphic designers who are very creative at making your vehicle stand out.

Myth #9: The entire vehicle has to be wrapped

A lot of people think that they have to wrap their whole vehicle. But this just isn’t’ true. A lot of the business owners do partial wraps like their trunk, roof, hood or doors.

Myth #10: The wrap won’t last a long time

Based on the installation quality and the way that the vehicle’s maintained, a vehicle wrap may last anywhere from 4-6 years. Think of the impressions you can make on your local market in that window of time. We are talking millions of impressions for fractions of a cent.


These are some of the most common myths that people believe when it comes to vehicle wraps. If you are searching for an affordable way that you can advertise your business, no matter how big or small it is, a vehicle wrap is a great choice. The price is right and the return on your investment will be more than you ever imagined. It’s an investment that you will not regret.

Questions about Vehicle Wraps?

Spectrum Signworks is proud to have wrapped vehicles (and boats) for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Vehicle Wraps for your business, give us a call at 239-908-0505!

Boat Wrap vs. Vehicle Wrap: What’s the Difference?

Boat Wrap vs. Vehicle Wrap: What's the Difference?

Boat Wrap vs. Vehicle Wrap: What’s the Difference?

A lot of people have gotten into wrapping cars and trucks. But what about other types of things, like boats? Wrapping a boat can help your business just like wrapping a vehicle can.

Key Differences in Wrapping a Boat

Although there are things that are similar between wrapping a vehicle and wrapping a boat, there are also a few differences that you should know about before the design is printed. First, your boat will experience elements not seen on land like continued exposure to water (and sun) at very high speeds.

Below are a few other key differences:

  • Waterproof material
  • Continued exposure to harsh elements
  • Your boat has deeper curves
  • Your boat has exposed hardware
  • Your boat is not a box truck, so it requires a custom template

Types of Boats We Wrap

It’s quite possible we can wrap your boat, even if its not on this list. We only require a hull! So if you have questions give us a call today!

  • Aluminum (John) boats
  • Jet skis / Personal watercraft
  • Commercial fishing boats
  • Flats boats
  • Bass boats
  • Sail boats
  • Cigarette racing boats
  • Large yachts
  • Barges and many more

Vinyl Wrap Material

It’s also important to know that just any type of material can’t be used.

You have to use different material than you would on a vehicle or else it might quickly fail. Keep in mind that a boat will have water beating against it constantly and it can impact your installation. This means taking steps to help with ensuring the vinyl is going to last through at least one boating season.

Here are a few steps that we take when we are preparing your boat wrap so that you will get a much clearer picture of the process of boat wrapping.

Finding or Building Your Template

When it comes to vehicles, a lot of vinyl installers will use a template based on the car’s model and make. This will serve as a great foundation when it comes to designing a wrap. This isn’t going to work with boat wrapping.

The most difficult part when it comes to boat wrapping is to get a template that is accurate of your boat with the measurements. Although the boat is going to look flat when you first look at it, there is a lot more going on than you thought.

All this extra room has to be considered when we’re creating your design. Even when we are being very careful creating the template, the design may not be exact when it’s printed out.

Selecting Your Material

After we’ve created the template, we have to find the right material for your boat wrap. For the most part, you’ll need cast vinyl that is digitally printable. There are a lot of different types of vinyl that you can select from in this broad category. But for the most part, you can’t use the same material.

When you’re placing this type of vinyl on, it’s much easier in the application. But there’s a danger that might occur. This vinyl type is a great option for vehicle wraps. However, when the channels aren’t properly sealed off when its used for boat wrap water may be running through the channels and cause the graphic to rip off. A better choice is reposition-able vinyl since it offers a certain degree of flexibility while letting you avoid the problem of water inside the channels.

Cleaning Your Boat

When you are preparing your boat’s surface, it’s a good idea to wash it. It’s also essential to remove any type of hardware, such as j-hooks and handles on its back that you use for towing. If there were decals on the boat previously, they also need to be taken off.

Sometimes boat wraps require removing the rails which runs around the boat’s perimeter. It’s advisable to pull out the silicone that’s existing, then tuck the graphic in, before you re-silicone it, since the water will really hit the area violently. You want to ensure the area’s sealed and when you pull out your rub rail to reseal it, this will help ensure that it’s tight.

Even if the boat is really clean, you shouldn’t put wrap below your boat’s water line. This will help you ensure that you aren’t getting water beneath the edges. You don’t want the wrap’s edges lifting while you’re cruising in the water or because it’s been exposed to sunlight extensively.

Questions about Boat Wraps?

Spectrum Signworks is proud to have installed boat wraps on some of the finest boats in Naples, Florida. If you’re interested in working with our world-class designers on Boat Wraps for your business, give us a call at 239-908-0505!

7 Benefits of Vehicle Wraps for Your Small Business

Naples Vehicle Wraps

When you want to effectively advertise your business, you want to make a first impression that is strong. One of the best ways to do it is through vehicle wraps. They are an extremely memorable way to spread the message about your business. They can be used on many different types of vehicles and they’re a wonderful tool for marketing and branding.

Below are some advantages to advertising with car wraps.

1. Attention Grabbing

Attractive and brightly colored vehicle wraps help with making your company’s vehicles stand out from the other vehicles. Drivers who are passing your company vehicles aren’t going to pay attention to those white vans that are next to them. But when you have a vehicle wrap on that van, it gets your vehicles and your business noticed. The wraps are very engaging and they make peoples’ eyes gravitate naturally to them.

2. Reach a Much Wider Audience

Based on the amount of vehicles you have, how often they’re driven and the distance they’re traveling every day, it’s possible to reach 10,000 to 100,000 or more people each month. You’re able to reach a much bigger audience using vehicle wraps as opposed to just about any other type of advertising. A lot of businesses gain their customers more from the vehicle wraps than websites.

3. Advertising that’s Non-Aggressive

Unlike print or radio advertisements that interrupt someone’s reading, a vehicle wrap will attract their attention without disturbing them. Potential customers are able to spot the message easily without being distracted significantly from their task. A customer will respond much better to a form of advertising that isn’t in their face. A lot of people enjoy looking at vehicle wraps in spite of the advertising.

4. Become Mobile

Vehicles wrapped with vehicle wraps are going into the potential customers’ views rather than having you waiting for a customer to visit your website through search engines or see your commercial on television. You and your business can be reaching out to potential customers anytime you are going on the road. The possible leads from this mobile exposure’s almost limitless.

5. Cost Effective

A lot of advertising comes with consistent costs that recur every month, but not vehicle wraps. You’re able to change these wraps to suit your needs and budget. It’s possible to make an investment at the beginning that’s minute when compared with other types of long-term ad campaigns and you’ll generate results you can see for many years.

6. Local Advertising

Advertising with vehicle wraps will be targeted since you’re advertising to the local market. Those people who are seeing your company’s vehicle wrap are the ones who live in your vicinity. There are outstanding results from local marketing since people enjoy dealing with businesses nearby.

7. Protection

Vehicle wraps made of vinyl help with protecting the body of your vehicle from small dents and scratches caused by road debris. Specialists are also able to remove the vehicle wraps made from vinyl easily without damaging your paint. They can help with keeping your vehicles in much better condition for when you’re getting rid of them either through trade or sale.

Other than having an additional expense for advertising, there really are no downsides when you use vehicle wraps to advertise your business. A lot of business owners discover they’re recouping the initial expense because their business is getting so much exposure. Vehicle wraps are a great way that you can stand out from the competition and reach a much wider audience.

Questions about Vehicle Wraps?

Spectrum Signworks is proud to have wrapped some of the finest company fleets in Naples, Florida. If you’re interested in working with our world-class designers on a vehicle wrap for your business, give us a call at 239-908-0505!