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5 Benefits of Outdoor Signs for Your Business

Anyone who owns a business knows how important it is to have the right advertising options. Think about how you advertise. You probably advertise online and maybe in the newspaper. But do you have an outdoor sign? If not, you need to think about getting one. Below are 5 benefits of outdoor signs.

Outdoor Signs Create Lasting First Impressions

Outdoor signs are one of the first impressions that a customer has of the business. Since a lot of people will judge books by their covers, an outdoor sign is undoubtedly the most essential advertising type for your business. Keep the content concise and current to attract your audience and make sure you’re placing the sign where it’s visible both to people who are walking and people who are driving. Two-tier, double-sided signs will advertise your message both coming and going.

You’ll be Noticed by New Customers Because of Outdoor Signs

An outdoor sign has to do more than just announce your business. They should be drawing in customers through your doors. A good outdoor sign also may encourage anyone who hasn’t come into your doors before to give your store a chance. It’s also possible that you’ll attract people who were unaware that you were there or what you have to offer. When there are potential customers nearby, it’s good to coax them into your business with special offers and literature which provides additional business information. A magazine holder that’s freestanding that has two tiers and shelves can give you an affordable and easy way to present catalogs, flyers and a lot more to the people who pass by.

Outdoor Signs can Build Awareness of Your Brand

Since the signs often are put where there are people walking or driving by repeatedly, they will give you a unique advantage for advertising. When people are exposed all the time to your brand’s logo, name, and the products or services that you are offering it means that there’s a high level of brand awareness. When people are remembering your brand, it’s going to be a lot more likely that they are going to visit your business when they need the services or products that you are offering.

Outdoor Signs Stimulate Impulse Buys

A great outdoor sign will entice pedestrians and drivers to come to the business, even if they hadn’t planned to do it originally. According to a study, having just one sign can increase your yearly sales by 4.75%. This is due largely to impulse traffic. Choose the outdoor sign that you can easily update so that you can promote your daily specials, current sales, deals that are limited time and other offers that drive impulse buys.

Outdoor Signs are Very Cost Effective

Unlike other types of marketing tactics which come with ongoing costs, usually, an outdoor sign is a onetime expense. When you are adding the unique opportunities for branding and you have a very powerful and amazing one-two punch. Outdoor signs is a great investment for any business, no matter how big or small they are. With a lot of different types of signs available, you can find signs to suit your budget, whether you’re getting a new sign, putting up the very first one or adding more signs.

As you can see, outdoor signs have a lot to offer. If you don’t have one for your business, you are losing out on a lot of benefits. Choose the right type of sign for you and your business and you are going to notice a huge difference.

A Guide to Different Types of Signs

When you have a business, one thing that you want, is to make sure that your clients know where they should go. That’s what makes having the right signs so important. Below we’ll explain the different types of signs and what you should know about them.

Regulatory Signs

As far as requirements for ADA signs, there are many things to consider. Below are some of the most important things that you want to think about when it comes to ADA-compliant signs.

  • Color – The characters and words must contract highly with the color in the background. It’s best to choose a really dark color and a really light color.
  • Font – All of the text has to be in the font known as sans serif. If the room is permanent, the text has to be all capitals.
  • Content – Braille is required for signs for permanent rooms and can’t be square, only round. Signs that have pictograms have to be displayed upon a background that is at least 6 inches high.
  • Placement – The positioning for signs will vary based on the kind of door. However, it should be found nearest to the place where someone is going to reach or look for opening the door.

Inside Wayfinding Signs

The purpose of these signs is to tell people the way to get from one point to another with very little confusion. There are a few ways that you can make sure that your signs are clear and easy to read for your customers.

  • Color Coding – Color is often a lot more memorable than icons or names. Using a color to isolate different areas can help with distinguishing between the various sections or floors of the building or business.
  • Picture Themes – Murals that you print digitally and pictograms are a wonderful visual indicator which can help visitors with determining if they’re where they want to be.
  • Interchangeable Content – It’s a good idea to have signs that can be changed if you’re working in a place like a hospital where the space’s usage will vary. An example of this would be a lobby directory since people often will come and go.
  • Decorative Signs for Your Interior

Decorative, sleek and custom-made signs can help with turning your branding into a creative and stylish design element that will complement your brand and space. Some options that people choose from are:

  • Channel Letters (Wall-Mounted) – Although they are inside, these types of signs can be lit up and make an eye-catching addition.
  • Flat Letters (Cut-Out) – These letters are usually pin-mounted to your wall, and they can be made from acrylic or aluminum and offer several finishing options.
  • Gallery Wall – This can be created using branded content or images for creating a beautiful and unique illustration in a big space. It can be made to tell the story of your brand and your employees.
  • Vinyl Appliqués – You can apply digital prints to any flat surface, whether it’s a wall or glass. On walls they can give you a stylish decorative element and often feature branded images. If you put them on glass, they can create a barrier for privacy.

Having the right signs can make a huge difference to your business and your customers. Make sure they’re readable and well-lit, and your customers and employees will be happier because of it.

Questions about Window graphics?

Spectrum Signworks has installed window graphics for a multitude of businesses in Naples, Florida and surrounding areas. If you’re interested in working with our world-class designers on signs for your business, give us a call at 239-908-0505!

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