5 Reasons to Choose Signs Over Flyers

If you’re a business owner, chances are you have considered the different types of advertising and marketing available. From making radio ads and commercials to doing online advertising to getting flyers, there’s a lot of options for getting the information about your business to the public. One way of advertising and marketing that’s so effective is custom signs. Below are some of the reasons why custom signs are better than flyers.
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5 Tips to Make Your Business Sign be Successful

If you are a business owner, one of the things that you will have to decide on is what your sign is going to look like. A sign is going to draw people in and let them know you’re open. Below are five tips that you can use to create a sign that will help your business succeed.
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A Short Guide to Sign Repair and Replacement

Is it too soon to replace your sign? Deciding whether to fix a broken sign or spring for a new one often feels like an expensive guess. Is repair your best choice in the long run, or would a newer, more efficient sign system offer you the functionality and dependability you’ve been looking for?

Repair vs. Replace

There’s no need to throw away good money on a bad sign. In fact, repairing broken signs or keeping them going as long as possible isn’t always the best way to save money.
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6 Tips for Creating Window Displays

When you have a business, you want your business to attract people who are walking or driving by. Many times, this is done by creating eye-catching window displays. Below are six tips that you can use to decorate your store’s windows and bring more customers in.

1. Use Your Products to Tell Your Visual Story

Create a window display that will turn heads and get your business noticed using your goods that you sell. This can be very effective and it also can help people see what they can use your goods to do in their home.

2. Keep all Focal Points at Customers’ Eye level

Whether they’re hanging from your ceiling, stacked like a pyramid or they’re put on a pedestal you should make sure that your customers can see them without tilting their head or looking down. Stand outside the store and look into your store’s window. Mark your focal point on your window with tape. This is going to help you with determining where the display items should be placed so that passersby get maximum exposure.

3. Create One Focal Point

Think vertically and add height to your display. You could suspend some of the elements from your ceiling and put some tall items like a lamp into your display.

4. Make an Impression That’s Quick

You only have about 2.5 seconds in order to grab the attention of a shopper. So you should make sure that any display’s well-lit and attractive. Remember that if you don’t have the light on during the daytime, people who are walking by your store may not be able to see the items in it because of the glare.

5. Regularly Change Displays in Windows

If you’re busy you may not put this on the top of your priority list. But even when your display is well-crafted you should make sure that you are keeping it updated. You should make a change every couple of weeks. This can be as much as moving the merchandise around or changing something out. Of course, when the seasons change too you should update your window.

6. Turn Your Large Storefront Window into a Billboard

Get some window film that grabs the attention of passersby to decorate your window. These vinyl films are perforated and they look like huge posters when someone is driving past. But the effect that looks like a screen will allow natural light to come into your store. Businesses that have windows with large panes can easily create murals that are eye-catching and that will attract those who are driving past.

Remember that you should appeal to the senses of your customers. Think about the things that attract you to other businesses and use those same concepts to create your own perfect display. You can also ask your friends and family members what they like to see when they go to a store and something in the window catches their eyes. It’s always good to have a second opinion.

Questions about Business Signs?

Spectrum Signworks is proud to have manufactured all types of sings for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!

3 Reasons Having a Business Sign is Necessary

If you have a business, you know that you want to get customers into your front door. But did you know one of the best ways you can do that is with a sign?

But what do business signs do for your company? Below are some of the reasons why you want to have a sign for your business.

1. Attract the Attention of Customers

First and foremost, a sign will get everyone’s attention. For example, say you have a popular burger franchise with a large M on it. That sign with the large M tells everyone that they can get great burgers and fries there. Without that sign it could just be another burger joint.

2. Give Customers Information

Customers want information, especially when it’s going to save them money. So, signs are a great way that you can announce a big sale that you are having. But signs can also give them other information, such as where the restrooms are, the specials of the day if you are a restaurant, where the different items are in the store, and where disabled parking is in the parking lot. A sign can also tell customers when your business is opened or closed.

3. Give Customers Direction

Sometimes customers need directions on where to go. For example, when you have a sandwich shop, you might have one spot where you go to order and another spot where you go to pay for your order.

Signs can also tell customers where to stand to wait, either for help or a register. You see these directional systems at big box stores and pharmacies. Directional signs help the checkout process run smoothly. Thus limiting the frustration with your clients during the final step in the sales funnel..the sale!


No matter how big or small your business is, it’s always good to have at least one or two signs to help your customers out. When your customers are happy and know where to go, they are more likely to come back and shop at your business again. Signs make you think about what you want as a customer and giving it to your own customers.

Questions about Business Signs?

Spectrum Signworks is proud to have manufactured all types of sings for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!

7 Things to Consider When Creating a Sign for Your Business

Vinyl Sign Printer

Vinyl Sign Printer

Designing a sign for your business?

When you have a small business, one of the things that you will want to have is a sign.

But the right sign can actually make or break your business, since this is what encourages people to come into your store…or walk on by.

So you want to choose the right type of sign for your business.

Below are seven things that you should keep in mind when you are creating a sign for your small business.

#1: Color

A very powerful and important branding tool when you design your business sign is color. You want to choose a color that is appropriate to the type of product or business you have. If you are selling boats to men, you don’t want to have a sign that is pink. There are also certain emotions tied to each color.

  • Yellow – warm, happy, fun and positive
  • Orange – trustworthy, energetic, and friendly
  • Red – youthful, bold, and exciting
  • Pink/purple – wise, imaginative and creative
  • Blue – peaceful, strong and dependable
  • Green – healthy, growth and fresh
  • Black, white, or silver – neutral, calm and balance

#2: Typography

Remember that everyone who sees your sign is not going to take the time to actually read it. Based on its size and the location of your sign, the font on the sign should be big enough for people to read along with being clear-cut and clean. Don’t choose curly, fancy typography. You should also choose a font that reflects your service or product you’re offering.

#3: Contrast

The sign for your business needs to have the right contrast and balance in between your colors, graphics and font. This is going to make your sign a lot more readable and let you sell the product or service successfully. But don’t overload customers with a lot of information. You want to give them just enough.

#4: Wording / Copy

A customer will usually be sold on your product or service when they are able to see themselves using it every day. This can be a great advantage to your business. When you use words such as “your” or “you” to your sign, you’re able to connect with your customers and draw them in.

#5: Material

One of the things that you want to be careful of is choosing the right material for the sign. When you select the sign material, you want to remember where you will put it and what the conditions it will be in. Based on its location, you can choose digital or print materials for your sign. A lot of people use corrugated plastic and vinyl when they are creating an outdoor or indoor sign.

#6: Location

Another important thing to consider is where you will put your sign. Think about putting your sign high or putting it where a lot of people are going to see it. You could also make a lot of different versions of the sign with the same type of design so that your business can be recognized easily.

Remember that there also might be regulations that you have to follow regarding the kinds of images or messages your sign has.

#7: Have Fun Doing It!

You don’t want your sign to be boring. When you have a boring sign, people probably won’t want anything to do with your business. You shouldn’t be afraid to have some fun with the sign and add your business’ personality into it. Add some tasteful jokes, puns or double meanings. You want your business to stand out and be memorable to people.

These are the things that you should remember when you are creating your sign for your small business. They will help you with drawing your customers in and being a success.

Questions about Business Signs?

Spectrum Signworks is proud to have manufactured all types of sings for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!

Common Problems with Neon, Fluorescent and Led Lighted Signs

When you have a business, one of the most important things that will draw customers to your business is your electric sign. Unfortunately, there are problems that you will find based on the type of electric sign that you have. Below we look at the three types of electric signs and the common problems that business owners run into.

Fluorescent Light Problems

Fluorescent signs are one of the most popular types of electric signs and they have been around for a long time. Below are some of the most common problems that business owners have with fluorescent signs.

Improper Spacing of Lamps

Until the most recent advances that have been made in LEDs, most of the cabinet signs were lit using fluorescent lighting. It’s important to find a contractor who understands the design of sign lighting so that you avoid visual issues in the future. You want to ensure that your sign is just the right temperature. When you place the lamps too close to one another or too close to the sign’s face, it will cause hot spots and make your sign lighting uneven.

On the other hand, you don’t want to put your lamps over 12” apart from your surface. This will create cool spots meaning that your sign’s hard to read or uneven. Lamps should be a minimum of four inches from the face of the sign. That’s the reason that faces of flat signs require deeper cabinets when compared with signs that have faces that are pan-formed. If the sign that you have was designed poorly, retrofitting your lamp configuration or faces can fix the issue.

Lighting Outages

One of the biggest problems is that your sign simply isn’t lighting up. This could include things like:

  • Sign doesn’t light fully
  • Sign flickers
  • Sign is completely out
  • Photo cell or timer issues

Sometimes fluorescent lamps burn out. The average lifespan of a fluorescent lamp is 12,000 hours or approximately 2.75 years used during the night when you are using T-12 HO kind of lamps that are usually used in exterior signs. Lamp ballasts and sockets, and eventually wiring, also will wear out as time passes so remember you’ll have to do regular maintenance. A project manager from a sign contractor can help you with figuring out your sign’s maintenance yearly budget.

Neon Sign Problems

Lighting systems with neon signs came out in the 1920s and they’ve been trumped by the LED systems that are more energy-efficient and reliable. Neon’s high voltage and because of safety concerns, the only ones who can work on them are professional electricians or sign technicians. Here are some of the common problems with neon signs.

  • Sign flickers when it’s turned on and then goes out. This could mean the neon is burned out or broken.
  • One of the neon section’s end is fine but the other’s dim or out. This could mean that you have to repump the gas or the neon tube needs replacing.

Both incandescent and neon lighting are great to retrofit to LED, however, neon’s the best for fast operation and saving on repair costs.

LED Lighting Problems

LED lighting offers an average of 100K hours which equals more than 11 hours of 24 hours a day usage. This means that it’s gives business owners the very longest life when it comes to lighted signs. It’s rare that one or a LED string will go out.

However, sometimes the power supply fails. When you compare the operating and maintenance costs of the other options, LED is the one that is going to save the most amount of money. It will also save you a lot of headaches.

When you are looking at sign options, you may want to look for the least expensive options for LED. But the top systems are the best options to help make sure that your sign is lasting a long time. Even though they may be less expensive at first, the off brands can create results that are less than stellar.

Remember that when you have a business, one of the ways that people are going to know your business is there is your lighted sign. So make sure that you choose the one that is best for your business so that your customers can find you easily and that your business looks professional.

Questions about Lighted Signs?

Spectrum Signworks is proud to have installed lighted signs in some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Lighted Signs for your business, give us a call at 239-908-0505!

Advantages of Lighted Signs for Your Business

3 Advantages of Lighted Signs for Your Business

3 Advantages of Lighted Signs for Your Business

Who likes feeling lost? NOT YOUR CUSTOMERS! Lighted signs help customers find your business day or night.

Lighted signs are a great tool for helping customers find your business. Just look at the image above! If your business operates after dark then you might be losing money from not having a properly lit sign.

Below are three advantages that you will find when you use a lighted sign for your business.

#1: Attract Attention

One of the best things that a lit sign will do is to attract the attention of your customers. If using word-of-mouth just isn’t giving you the results that you want, you can use a lit sign to let everyone know that your business is there.

The right bright sign is going to catch the eyes of pedestrians and motorists alike as they are passing by. This will put your brand right into their memories. The sign should be simple and easy to read both night and day.

#2: Increase Professionalism

It doesn’t matter if you have a retail store or restaurant, you want to look professional. Non-illuminated, traditional signs are hard for people to see and they don’t look very professional.

When you choose a lit sign, it shows that you’re worried about your image and that you want to show everyone that you are professional.

#3: Brand Enhancement

One of the most important thing about running a business that is successful is that you have to build your brand. This is your business’ visual representation of your services or products. This is also essential to reputation.

As your business keeps on thriving, you’re going to find a lot of new ways that you can tell people about your brand and also create the buzz that your business needs.

If you are willing buy an illuminated sign, this can become your brand’s flagship. It will make that relationship with your customers a lot stronger.

Types of Lighted Signs

When it comes to illuminated signs for your business, you have three main choices: neon, fluorescent, or LED. Both neon and fluorescent signs have a long history, but lately LEDs have gained attention for their low energy creative displays.


So, what type of sign should you choose? These are the advantages that you will find when you choose a lighted sign for your business. The investment you make in a lighted sign will be repaid many times by the amount of business you get from your customers. We can help you find the right choice for your business.

Questions about Lighted Signs?

Spectrum Signworks is proud to have installed lighted signs in some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Lighted Signs for your business, give us a call at 239-908-0505!

Different Types of Parking Lot Signs

Different Types of Parking Lot Signs

Different Types of Parking Lot Signs

When you have a business, one of the things that you should have are signs in your parking lot. There are different types of signs that you can put in your parking lot based on your goals. Below are some of the signs that are usually found in a business parking lot.

Aluminum Composite Signs

Signs made from heavy-duty aluminum composite is great for many different applications and they are your best option when you need something permanent. They are available semi-customized, fully customized and stock options, these signs are a thickness of .080” and they are made from rustproof aluminum.

They are also strong enough for high winds and inclement weather. Come in many sizes with holes that are predrilled so you can mount them on a steel post, sign stanchion, or wall.

These signs can be used on your:

  • Parking deck
  • Along driveways
  • Access roads
  • Temporary parking lots and more…

6 Benefits of having aluminum sings in your parking lot:

  1. Show people where the fire lanes, assigned parking spots, or no parking spots are
  2. Identify the handicap parking spots
  3. Designate visitor and reserved parking spots or assign a parking spot
  4. Post the speed limits
  5. Improve traffic safety and flow
  6. Deter any unauthorized parking

Signs made from aluminum are also great for a lot of other areas that are outside on the property, including:

  • Playgrounds
  • Common areas
  • Dog parks
  • Pool or spa areas
  • Recreational areas and more…

A-Frame Signs

If you have a situation where you need portability, another good type of sign is the a-frame sign. These signs can be placed wherever you want them to go to give them increased impact and visibility.

Designed to be used for the short term, these types of signs can let people know that there is a temporary situation in parking, directions for parking, parties, special events, and a lot more

3 Features and Benefits of Using A-frame signs:

  1. Great for conveying temporary messages
  2. Easily moved from one sport to another
  3. You can have the same message or different message on the back side


When you are searching for a way that you can give people information about parking or other things in your business, parking lot signs are the best way that you can do it. They come in a variety of sizes and types and they are a cost effective way to get your message across.

Questions about Parking Lot Signs?

Spectrum Signworks is proud to have installed parking lot signs in some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Parking Lot Signs for your business, give us a call at 239-908-0505!

4 Advantages of a Sidewalk Sign

4 Advantages of a Sidewalk Sign

4 Advantages of a Sidewalk Sign

Sidewalk signs have a lot of benefits for small business. For instance, placing a sign on the sidewalk, when you want to advertise your services or goods, can attract people who make purchases impulsively. This effective yet simple sign brings in big rewards!

Let’s look at four other advantages of sidewalk signs:

#1: Attract Attention

When you are placing a sign on the sidewalk, you are likely to increase your profits and your sales. You can use it for telling people what they’re going to find inside your store. Make that first impression good by keeping messages short and straightforward. It’s also a good idea to leave blank space all around your text. When you add a border, it will make it easier and faster to read.

#2: Multiple Designs

If your sidewalk sign is changeable, you can change the sign’s message and test the signs impact. If you can’t use this type of sign, there are always poster frames and marker boards. Whether you’re telling potential customers about a sign or you’re offering a great deal, a sign on the sidewalk will let you alter the message as needed. There are also a lot of signs that let you put messages on both sides.

#3: Convenience / Portability

Signs that you put on the sidewalk are made from waterproof, durable materials that will hold up even in bad weather. Signs that are made of fade-resistant, high grade plastics often last for many years. Some of the models even let you add water or sand to their base so it will withstand wind.

  • Sidewalk signs don’t require much maintenance
  • Will fold up flat so that you can store them easily
  • Most of the signs can be moved easily or even taken with you
  • Sidewalk signs can even go indoors

#4: Inexpensive Advertising

Sidewalk signs tell everyone about your business and lets them know it’s there. It often will draw in the people who wouldn’t normally come in. You’re only paying for your sign one time but it always is advertising for you anytime you’re displaying it.

  • Design an easily readable message. Think about the size of letters, the spacing, and the colors.
  • Properly using contrast, white space, and color will let people read the sign much faster.
  • Use colors that contrast instead of colors that are similar


These are just some of the advantages of using a sign on the sidewalk. If you’re looking for a cost effective way to advertise your business, you won’t find a better option.

Questions about Sidewalk Signs?

Spectrum Signworks is proud to have installed signs in some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!

The Importance of Business Signs

The Guide (and Importance) of Business Signs

The Guide (and Importance) of Business Signs

If you have a business or you’re planning to open one, one of the things that you have to do is to think about what kind of signs you will be using. An attractive, creative sign will help your business look professional and stand out from other businesses.

According to the website,, a customer is more likely to make a purchase from businesses they’ve heard of. So that’s why a sign is important.

Here are some of the things about signs that make them important.

1. Functional

Signs are silent salespeople for the business. Signs on the outside give your business attention and help with differentiating it from the other types of businesses that are around them. Signs on the inside help your customers with finding the merchandise and can sometimes encourage impulse purchases when they are added to a special display.

2. Types

Signs on the outside can be mounted on buildings or mounted on the ground. A sign mounted on the building are attached to your business and can be useful in the areas where there is a lot of foot traffic, like shopping areas. Signs that are mounted in the ground come in many sizes and shapes and are usually mounted near roads so that drivers see them.

3. Significance

Many times signs are an important part of the marketing strategy of a business. Signs that contain the logo of a business can help with reinforcing the brand. Signs also are used for drawing attention to the business’ information and to tell people about the promotions. Since exterior signs can be seen all the time, the effect of it is continual.

4. Benefits

If you don’t have a lot of marketing funds, a sign can be a cost-effective type of marketing. You make a purchase once and then the sign will advertise your business. This is a lot more affordable than purchasing other types of advertising such as on the television, in the newspaper, or on the radio.

Things to Consider

When you are looking for your sign, you want to figure out which one is the best one for your needs. This can depend on your budget, your needs, and the amount of space that you have. Another type of sign that you can use is a magnetic sign on your business vehicle.

These are some of the things that you want to remember when you are choosing the signs for your business. No matter what your budget is or what type of business you have, having a sign for your business is a great idea. It will help bring in the business and will give you the exposure that you want.

Why Signs are Important

When it comes to attracting customers, good signage is the way to go for small businesses according to a survey released by FedEx.

  • Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. (FedEx)
  • Nearly 75% indicated that they had told others about a business simply based on its signage. (FedEx)
  • About 68% of consumers believe that a business’ signage reflects the quality of its products or services. (FedEx)
  • About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. (FedEx)
  • Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. (FedEx)
  • Roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%. (UC)
  • Over 50% of survey respondents indicated that poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business. (FedEx)
  • 38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location. (UC)
  • Legibility was chosen by both consumers and businesses as the most important characteristic of signs. (UC)

Questions about Business Signs?

Spectrum Signworks is proud to have installed signs in some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!

5 Essential Signs for Restaurant Owners

Group of friends toasting beer glasses and eating at fast food

5 Essential Signs for Restaurant Owners

When you have a restaurant, you have many things that you need to consider, such as food, hours, etc. But one of the most important things that you need to remember is that signs are an essential part of owning a restaurant.

Below are five different signs that every restaurant should have.

1. Building Sign

Your building sign is the first thing that people are going to see when they are close to your restaurant. It announces your logo and the name of the restaurant. This sign should have dimensional letters, channel letters, or box cabinet. Even though each of these sign options has advantages, an illuminated marker is a good idea since it will alert customers to your restaurant’s location after dark. Channel letters with a light behind them are great for more upscale restaurants.

2. Banners

Banner signs are appealing to customers and they will announce something new or unique. Banners can advertise sales, new products, under new management, or grand openings. They are a great option when you have special seasonal foods on the menu. They often will bring in customers, when people see banner ads, they know that something special is happening.

3. Murals and Paintings

No one wants to sit and look at blank walls when they are in a restaurant. It’s a good idea to choose wall mural décor for your restaurant that matches the type of food you are serving. For example, if you have a Mexican restaurant, you can portray things like cacti and colorful costumes. If you are a Chinese restaurant, why not include the Great Wall of China?

4. Framed Posters

Have a particular dish or dishes that people love? Take a picture of those dishes and make posters of them! It is sure to get your customers’ mouths watering. Make sure that you are taking pictures of the fresh ingredients and colorful fruits and vegetables. They’re also great for showing how you approach preparing the meals, which will enhance the enjoyment of your diners.

5. Menu Board

There are two types of menu boards. One is the type that’s used by fast food restaurants and the other is the one that is used for displaying specials of the day. Both types are important. The former displays the items that you offer and the prices. The latter displays the specials that you have right now and their prices.

Don’t Forget: ADA Signs

The law’s intent when it comes to ADA signs is to make sure that people who are disabled have access to services and goods and that the signs have the proper identification including size, character, color contrast, tactile copy, and sign location so that the signs are readable.


These are the main types of signs that you will need when you have a restaurant. Not all of the items are used constantly, but most of them are. The point is that you want to get people excited about your food and make them want to try it. This combination of signs will help you to do that.

Questions about Restaurant Signs?

Spectrum Signworks is proud to have installed signs in some of the finest restaurants in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your restaurant or business, give us a call at 239-908-0505!