9 Benefits of Using Point of Sale Signs in Your Business

If you have a business, one of the things that you know is that signs are a great way that you can communicate with your customers. A good sign will tell people about the sales and specials that are happening and encourage them to come into the store.

One of the most useful signs that you can have in your business is a point of sale sign. Below are nine benefits that point of sale signs give to your business.

Effective Communication

A sign will communicate a message when the staff members can’t do it themselves. Maybe you don’t have enough people working that day. Or maybe other people are working with other customers. A good sign will help convey messages to people who are browsing in your store when they come in from merely welcoming them to telling them where they can find items and what deals are available to them.

Helping Navigation

A point of purchase sign can help direct people to where things like sale items or special promotions are located within a store. Point-of-sale signs can help customers know where they should to go to find these special offers, even if no one is around to point them in the right direction.

Tell People About Offers

One of the main reasons to put signs up is to entice people to come into your store in the first place. A good point of sale sign can attract people to go into the store by promoting offers and big sales. Displaying a useful point of sale sign outside is an excellent way that you can convince people to come to your store, business, or event.

Promote Your Offers Further

Once people are in your store, a good point of sale sign will remind the people that are in the store about what you have to offer and the great deals that you have going on even when you can’t interact right away with customers.

Branding Your Business

A point of purchase sign gives you the ability to stand out and be unique from your competitors with individual and unique branding. Maybe you’re in an area like Las Vegas where there are tons of casinos and restaurants. The right point of sale sign can help encourage people to come into your place of business rather than all of the other options that they have open to them.

It Allows You to be Creative

The right point of sale sign can help you to use imagination, personality, and creativity to help with displaying your services or products. A point of sale display unit is not just for a promotional poster. They also can be used for visual merchandising as well so that you can create innovative displays.

Lead and Customer Retention

Not only do point of purchase signs tell people about what you have to offer, but they also can encourage them to sign up for newsletters, enter competitions, and interact with your store through social media. When you promote things like Twitter, Facebook, Instagram and other accounts of your business, it will let your customers that have smartphones to interact immediately with the company.

Promote Photography or Visual Campaigns

If you are a photography studio, using point of purchase signs is one of the best ways that you can show people what you can do and what specials you may be running.

Cross Market with Other Companies and Brands

If you have a business such as a bridal shop, it’s always helpful to cross-market with companies that may be helpful to your customers and cross-market with them. For example, someone who is shopping for a bridal gown may also be looking for catering or a florist. When you use point of sale signs to cross-market with complementary businesses, both of your companies are going to benefit.

As you can see, point to purchase signs are one of the most effective marketing tools that you could have. They help give your customers the information that they need without having an employee right there to tell them. These signs are beneficial to both your business and your customers. Customers won’t feel as if they have an employee breathing down their necks every minute they spend in the establishment while still receiving necessary information.

Is a 3D Sign Right for Your Business?

When you are looking for signs for your business, many business owners forget how important interior signs can be. Even though the exterior signs direct people to come to a business and are the first thing that people see, a quality interior sign that reflects the branding of the business is just as important.

One option that people consider when it comes to corporate office signs, is a lobby sign. This kind of sign will provide a great opportunity for a business to make the best first impression. It will also build credibility and trust with their audience along with reinforcing the brand.

Even though there are a variety of different sign options that a business owner can choose from for a business, a lot of professional offices decide that dimensional letters are the way to go for showcasing their brand and enforcing how important quality is to them.

If you are looking for a new sign for your business, something you should consider is a dimensional lobby sign. There are a few options that you can choose from when you’re considering a dimensional sign.

Common Dimensional Sign Materials:

  • Acrylic
  • Aluminum
  • Foam
  • Formed plastic
  • Metal laminates
  • PVC
  • Steel

4 Benefits of Having a Dimensional Sign:

  • Your brand will stand out when people are visiting or waiting in your lobby
  • You will build name recognition, brand consistency, and trust. People are more willing to do business with an organization they can trust.
  • It will make your lobby attractive, professional looking and welcoming.
  • It will send a message to clients that you’re a quality and confident business. When your clients are seeing that you’re investing in the business, they’ll take a chance and invest in it too!

As you can see, having a dimensional sign in your business is a good idea. It will help it look professional and it will also send the right message to your clients about your business.

3 Ways That Custom Lobby Signs Will Benefit Your Business

What do customers, potential clients, and vendors see when they walk into the lobby of your office? This moment is your chance to make a good first impression, so you don’t want to miss out on the opportunity.

More and more businesses – spanning every industry imaginable – are using custom lobby signs as a means of making a good first impression. Here are three additional ways that custom lobby signs will benefit your business:

1. A Clear First Impression

You don’t want anyone to walk into your office and wonder where they are. Instead, it’s essential to display your brand from the get-go. With a custom lobby sign, it’s easy to make a good first impression. At the same time, it gives visitors a clear overview of your brand and vision.

2. A Great Reminder of Who You Are

There will come the point when your customer, prospect, or vendor leaves your office and moves onto their next stop. With a custom lobby sign, you’re giving all these people a reason to remember your office and brand.

3. Employee Engagement

It’s easy to believe that a custom lobby sign is only essential for impressing clients and prospects, all the while boosting your brand. While these things are real, a high-quality sign can also engage employees.

You want to engage your workforce from the moment they step through the front door. A custom lobby sign has a way of getting your employees excited about the day to come.

Give it a Try or Upgrade Today

If you aren’t yet displaying a custom lobby sign, there’s no better time than now to take the leap. Just the same, if your current lobby sign is outdated, don’t hesitate to upgrade. This one change could go a long way in impressing visitors, selling your brand, and engaging employees.

5 Benefits of Outdoor Signs for Your Business

Anyone who owns a business knows how important it is to have the right advertising options. Think about how you advertise. You probably advertise online and maybe in the newspaper. But do you have an outdoor sign? If not, you need to think about getting one. Below are 5 benefits of outdoor signs.

Outdoor Signs Create Lasting First Impressions

Outdoor signs are one of the first impressions that a customer has of the business. Since a lot of people will judge books by their covers, an outdoor sign is undoubtedly the most essential advertising type for your business. Keep the content concise and current to attract your audience and make sure you’re placing the sign where it’s visible both to people who are walking and people who are driving. Two-tier, double-sided signs will advertise your message both coming and going.

You’ll be Noticed by New Customers Because of Outdoor Signs

An outdoor sign has to do more than just announce your business. They should be drawing in customers through your doors. A good outdoor sign also may encourage anyone who hasn’t come into your doors before to give your store a chance. It’s also possible that you’ll attract people who were unaware that you were there or what you have to offer. When there are potential customers nearby, it’s good to coax them into your business with special offers and literature which provides additional business information. A magazine holder that’s freestanding that has two tiers and shelves can give you an affordable and easy way to present catalogs, flyers and a lot more to the people who pass by.

Outdoor Signs can Build Awareness of Your Brand

Since the signs often are put where there are people walking or driving by repeatedly, they will give you a unique advantage for advertising. When people are exposed all the time to your brand’s logo, name, and the products or services that you are offering it means that there’s a high level of brand awareness. When people are remembering your brand, it’s going to be a lot more likely that they are going to visit your business when they need the services or products that you are offering.

Outdoor Signs Stimulate Impulse Buys

A great outdoor sign will entice pedestrians and drivers to come to the business, even if they hadn’t planned to do it originally. According to a study, having just one sign can increase your yearly sales by 4.75%. This is due largely to impulse traffic. Choose the outdoor sign that you can easily update so that you can promote your daily specials, current sales, deals that are limited time and other offers that drive impulse buys.

Outdoor Signs are Very Cost Effective

Unlike other types of marketing tactics which come with ongoing costs, usually, an outdoor sign is a onetime expense. When you are adding the unique opportunities for branding and you have a very powerful and amazing one-two punch. Outdoor signs is a great investment for any business, no matter how big or small they are. With a lot of different types of signs available, you can find signs to suit your budget, whether you’re getting a new sign, putting up the very first one or adding more signs.

As you can see, outdoor signs have a lot to offer. If you don’t have one for your business, you are losing out on a lot of benefits. Choose the right type of sign for you and your business and you are going to notice a huge difference.

A Guide to Different Types of Signs

When you have a business, one thing that you want, is to make sure that your clients know where they should go. That’s what makes having the right signs so important. Below we’ll explain the different types of signs and what you should know about them.

Regulatory Signs

As far as requirements for ADA signs, there are many things to consider. Below are some of the most important things that you want to think about when it comes to ADA-compliant signs.

  • Color – The characters and words must contract highly with the color in the background. It’s best to choose a really dark color and a really light color.
  • Font – All of the text has to be in the font known as sans serif. If the room is permanent, the text has to be all capitals.
  • Content – Braille is required for signs for permanent rooms and can’t be square, only round. Signs that have pictograms have to be displayed upon a background that is at least 6 inches high.
  • Placement – The positioning for signs will vary based on the kind of door. However, it should be found nearest to the place where someone is going to reach or look for opening the door.

Inside Wayfinding Signs

The purpose of these signs is to tell people the way to get from one point to another with very little confusion. There are a few ways that you can make sure that your signs are clear and easy to read for your customers.

  • Color Coding – Color is often a lot more memorable than icons or names. Using a color to isolate different areas can help with distinguishing between the various sections or floors of the building or business.
  • Picture Themes – Murals that you print digitally and pictograms are a wonderful visual indicator which can help visitors with determining if they’re where they want to be.
  • Interchangeable Content – It’s a good idea to have signs that can be changed if you’re working in a place like a hospital where the space’s usage will vary. An example of this would be a lobby directory since people often will come and go.
  • Decorative Signs for Your Interior

Decorative, sleek and custom-made signs can help with turning your branding into a creative and stylish design element that will complement your brand and space. Some options that people choose from are:

  • Channel Letters (Wall-Mounted) – Although they are inside, these types of signs can be lit up and make an eye-catching addition.
  • Flat Letters (Cut-Out) – These letters are usually pin-mounted to your wall, and they can be made from acrylic or aluminum and offer several finishing options.
  • Gallery Wall – This can be created using branded content or images for creating a beautiful and unique illustration in a big space. It can be made to tell the story of your brand and your employees.
  • Vinyl Appliqués – You can apply digital prints to any flat surface, whether it’s a wall or glass. On walls they can give you a stylish decorative element and often feature branded images. If you put them on glass, they can create a barrier for privacy.

Having the right signs can make a huge difference to your business and your customers. Make sure they’re readable and well-lit, and your customers and employees will be happier because of it.

Questions about Window graphics?

Spectrum Signworks has installed window graphics for a multitude of businesses in Naples, Florida and surrounding areas. If you’re interested in working with our world-class designers on signs for your business, give us a call at 239-908-0505!

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