Why Outdoor Signage & Store Signs are Important?

If you are a local business keen to thrive in the competitive market, you need to trust the age-old but super-effective ways of marketing, which is installing eye-catching outdoor sign and banner signs. Wondering why? Let’s give you the answer

Signage and store signboards are essential marketing tools that create a unique brand image and divert footfall without any hefty investment. They attract customers by displaying the right message at the right place that inspires immediate and easy purchases.

With professionally designed outdoor signs, a business can get new buyers, build trust, advertise its products and services, and improve sales. Moreover, studies scattered on the web suggest that over 38% of big brands and companies find outdoor signs to be a great branding tool. On the flip side, most small business owners find signboards helpful in establishing their brand as unique and customer-centric business.

If you are considering opening or expanding your local business, you must consider investing in a high-quality outdoor sign. These visual elements will help you make a strong footing in the business world. However, if you need a little more convincing, here you go – read the most exciting benefits of getting outdoor banners and signs:

Outdoor Signage Helps Customers Locate Your Business

For local business owners, outdoor signs can work as a guide to lead their customers to their outlet or shop.

If your business is relatively new, outdoor signage can be used as a tool to attract your audience and make them visit your business. Appealing signs with sticking messages can create a strong impression in the mind of customers, and your business can benefit in terms of increased footfall and sales.

Businesses with multiple stores and outlets also benefit from such signs as it helps their consumers locate them quickly.

Make Your Business Stand Apart

With digital marketing, the cost of the advertisement has significantly dropped down. As a result, business competition has turned fierce.

For a business owner, establishing an edge over its competitors is essential. This is where creatively-designed outdoor signs come in handy. Attractive signboards strategically placed can help garner the attention of the buyers and make your business stand apart. Outdoor sings like front-lit or standard letters signs can be an excellent start to making your business noticed by your ideal customers.

Signs Are a Silent Salesperson

When it comes to business branding and advertising, interior and exterior signages are like salespersons, silently guiding the consumers. While indoor signs help customers navigate through the products, outdoor signs help differentiate the business to the masses. Even in this digitally driven world, many still consider outdoor signs as the primary link between the company and consumers.

Most outdoor signs have business details mentioned on it, which again helps customers to know a brand better. A study by FedEx showed that 68% of consumers are of the opinion that a business’s signboards can say a lot about its products and services. Thus, ignoring the importance of signages can harm a business in the long run.

Signboards often serve as a unique display for a brand which is as effective as any other branding tool. It also aids in announcing the launch of a new product line, discounts, and offers. Adding the business logo to the signboard is another way to reinforce a brand’s image and establish its credibility.

It Creates a Persona for a Business

The signboard is the first thing people see while passing by a store or any business. People can make a lot about a company only by its board. It won’t be wrong to say that signboards give the first impression of a business and play a huge role in enticing people to step inside the store.

A thoughtfully designed signboard placed at high traffic areas doesn’t just increase a business’s visibility; it also creates its persona. If you are looking to set a strong and positive foothold in the market, investing in outdoor signages and store boards can be a great start.

Resonates Brand Promise

Outdoor signages and boards are the windows to a brand. They reflect the brand’s philosophy, its vision, and ideology. Signages also come handy in displaying a brand’s standards to its consumers. One study revealed that over 50% of people deter from stepping into a store or business if the signboards are of poor quality, poorly-maintained, or have misspelled words.

Simply put, business signboards are an apt tool to convey a brand’s messages and portrait its uniqueness to the masses. A well-maintained signboard can catch the attention of more people and represent the brand promise in front of them.

It is an Investment Worth Making

Banners and outdoor signs are more than mere business display.

They are one of the most crucial components of advertising. Most businesses use outdoor signage and signs as a marketing strategy to establish their brand as a trustworthy and credible source. Most small and medium-sized businesses find it hard to attract consumers to their store, and thus get unnoticed. By putting a professionally designed sign and board, a brand can present its brand to the masses and generate higher sales.

Affordable Marketing Solution

Outdoor signs are efficient at branding as well as cost-effective when compared to their means of advertisement. This makes them a significant advertising investment for even small and mid-sized businesses.

Moreover, outdoor signage is effective in reaching out to a broad audience without having to go to them. A strategically placed signage does not only puts a brand in front of the masses but also entices relevant consumers to visit the business. Since signboards are placed 24×7 hours, it promises unhindered brand exposure.

However, to reap all the benefits, make sure not to compromise on the quality of your signboards & banners and give a lot of thought to their placement.

A study suggests that over 60% of brands and businesses reported a positive impact on their sales by merely enhancing the design of the signage or changing its position. It further revealed that the surveyed businesses experienced a roughly 10% increase in sales, profit, and conversion. So, be smart and make informed choices to make the most of your signboards!

Final Words

If you also want more store visits or establish your brand as a unique one, consider investing in outdoor signage. It will not only add to your business’s visual appeal, but it will also improve its sales.

Our experts at Spectrum Signworks can help you with all your signage needs. We are a dynamic team of advertising specialists dedicated to offering sign manufacturing, installation, repairs, and design consultation services.

To discuss your outdoor signage requirements, contact us here.

Fabric Banner Uses

A high quality, professionally printed fabric banner can have a positive impact on your business. From attracting customers to sharing information on a sale or new product, there’s no shortage of opportunities inside and outside of your local business.

If you’re wondering how you can use fabric banners in the future, here are some ideas to consider: Read More

Inside Window Glass Decals for Business

There are many circumstances that call for the use of a window decal, such as when designing a storefront. While this sounds simple enough, there’s an important question to answer: should you choose a standard peel-and-stick or inside glass decal?

Peel-and-stick is the easiest option, as it doesn’t typically require professional installation, but an inside glass decal provides a more professional appearance and a variety of options.
Read More

How to Remove Old Signs from Your Building

Are you interested in adding a new sign to your building in Southwest Florida? Do you have concerns about removing the old sign?

While it sounds complicated, there are several steps you can take, in removing old signage, to ease your mind and ensure yourself of the desired result. Read More

Large Format vs. Small Format Printing

Are you familiar with the differences between large format and small format printing? While it’s a bit more complex than it sounds, there are some basic details that will help you understand the primary differences between the two.

What is Large Format Printing?

Large format, also known as wide format, is any print with a width between 18” and 100”. Anything in excess of 100” is known in the industry as grand or super wide format.
Read More

Is a 3D Sign Right for Your Business?

When you are looking for signs for your business, many business owners forget how important interior signs can be. Even though the exterior signs direct people to come to a business and are the first thing that people see, a quality interior sign that reflects the branding of the business is just as important.

One option that people consider when it comes to corporate office signs, is a lobby sign. This kind of sign will provide a great opportunity for a business to make the best first impression. It will also build credibility and trust with their audience along with reinforcing the brand.
Read More

3 Ways That Custom Lobby Signs Will Benefit Your Business

What do customers, potential clients, and vendors see when they walk into the lobby of your office? This moment is your chance to make a good first impression, so you don’t want to miss out on the opportunity.

More and more businesses – spanning every industry imaginable – are using custom lobby signs as a means of making a good first impression. Here are three additional ways that custom lobby signs will benefit your business: Read More

5 Benefits of Outdoor Signs for Your Business

Anyone who owns a business knows how important it is to have the right advertising options. Think about how you advertise. You probably advertise online and maybe in the newspaper. But do you have an outdoor sign? If not, you need to think about getting one. Below are 5 benefits of outdoor signs. Read More

A Guide to Different Types of Signs

When you have a business, one thing that you want, is to make sure that your clients know where they should go. That’s what makes having the right signs so important. Below we’ll explain the different types of signs and what you should know about them. Read More

4 Tips for Rebranding Your Business

If you have a business, sometimes you might decide to rebrand it. Whether you have built it from ground up or you have bought a business from someone else, you might want to rebrand it. Below are four tips for rebranding a business.
Read More

4 Tips for Creating a Professional Looking Logo

If you have a business, one of the most important things that you want to have is a good logo. But in order for your logo to look professional, there are some tips that you can use to help it be the best possible logo it can be. Below are four tips to remember when creating your logo.
Read More

Benefits of Attending a Trade Show With Your Company

When you want to get the word out about your company, one of the best things you can do is participate in a trade show. Trade shows are a good use of time and money for companies who want to show their products to the public. A trade show is an investment with real costs and benefits. The following are the benefits that a company should look for while evaluating participation in trade shows.
Read More

6 Tips for Choosing Directional Signs for Your Business

Signs are one of the most important things when it comes to a business. Directional signs are especially important. They help your customers find your office or place of business. Below are six tips that you can use to help with choosing the right directional signs for your business.
Read More

6 Things to Know When Choosing a Vehicle Wrap Company

Looking for a vehicle wrap? You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching, colorful graphics. A lot of people are using vehicle wraps since the technology for them is a lot more affordable and the technology is much more advanced. However, you want to make sure that you are choosing the right company to do your vehicle wrap for you so that it looks the best that it can. Below are some things you want to know when you are looking for the right company.
Read More

5 Reasons to Choose Custom Signs Over Flyers

If you’re a business owner, chances are you have considered several different types of advertising to promote your company. From recording radio ads and commercials to doing online advertising or mailing flyers, there’s a lot of options for getting the information about your business to the public. One of the most effective ways is through the use of custom signs. Below are some of the reasons why custom signs are better than flyers.
Read More

5 Tips to Make Your Business Signs Successful

If you are a business owner, you will have to decide what your signs are going to look like. Your sign should draw people in and let them know you’re open. It is also going to set the tone for what customers should expect when they do business with you. Below are five tips that you can use to create a sign that will help your business succeed.
Read More

A Short Guide to Sign Repair and Replacement

Is it too soon to replace your sign? Deciding whether to repair or replace your sign often feels like an expensive guess. Is sign repair your best choice in the long run, or would a newer, more efficient sign system offer you the functionality and dependability you’ve been looking for?

Sign Repair vs. Sign Replacement

There’s no need to throw away good money on a bad sign. In fact, repairing broken signs or keeping them going as long as possible isn’t always the best way to save money.
Read More

A Quick Guide to Maintaining Vehicle Wraps

One of the best ways that you can advertise your business is through vehicle wraps. They’re affordable and they constantly advertise your business. Maintenance is very important though, and you should know how to properly maintain your vehicle wraps. Below are some maintenance tips that you can use for keeping your vehicle wraps looking great:
Read More

6 Tips for Creating Window Displays

When you have a business, you want to catch the attention of people who are walking or driving by. This is often accomplished by creating eye-catching window displays, often accompanied by window graphics. Below are six tips that you can use to decorate your store’s windows and bring more customers in. Read More

3 Reasons Having a Business Sign is Necessary

If you have a business, you know that you want to get customers into your front door. But did you know one of the best ways you can do that is with a sign?

But what do business signs do for your company? Below are some of the reasons why you want to have a sign for your business.
Read More

7 Things to Consider When Creating a Business Sign

Designing a business sign?

When you have a small business, one of the things that you will want to have is a sign.

But the right sign can actually make or break your business, since this is what encourages people to come into your store…or walk on by.

So you want to choose the right type of sign for your business.

Below are seven things that you should keep in mind when you are creating a sign for your small business.

Read More

4 Advantages of a Sidewalk Sign

4 Advantages of a Sidewalk Sign

Sidewalk signs have a lot of benefits for small business. For instance, placing a sign on the sidewalk, when you want to advertise your services or goods, can attract people who make purchases impulsively. This effective yet simple sign brings in big rewards!
Read More

The Importance of Business Signs

The Guide (and Importance) of Business Signs

The Guide (and Importance) of Business Signs

If you have a business or you’re planning to open one, one of the things that you have to do is to think about what kind of signs you will be using. An attractive, creative sign will help your business look professional and stand out from other businesses.

According to the website,, a customer is more likely to make a purchase from businesses they’ve heard of. So that’s why a sign is important.
Read More

5 Essential Signs for Restaurant Owners

Group of friends toasting beer glasses and eating at fast food

5 Essential Signs for Restaurant Owners

When you have a restaurant, you have many things that you need to consider, such as food, hours, etc. But one of the most important things that you need to remember is that signs are an essential part of owning a restaurant.
Read More

Best Graphic Design File Formats for Printing

Best Graphic Design File Formats for Printing

Best Graphic Design File Formats for Printing

When you are planning to print out your graphics, you want to make sure that they look wonderful. But what is the best choice for your graphic format to give you the best results? Below are the five graphic image formats and what they are best to use for when it comes to printing.
Read More

7 Benefits of Vehicle Wraps for Your Small Business

Naples Vehicle Wraps

When you want to effectively advertise your business, you want to make a first impression that is strong. One of the best ways to do it is through vehicle wraps. They are an extremely memorable way to spread the message about your business. They can be used on many different types of vehicles and they’re a wonderful tool for marketing and branding.

Below are some advantages to advertising with car wraps.
Read More