9 Benefits of Using Point of Sale Signs in Your Business

If you have a business, one of the things that you know is that signs are a great way that you can communicate with your customers. A good sign will tell people about the sales and specials that are happening and encourage them to come into the store.

One of the most useful signs that you can have in your business is a point of sale sign. Below are nine benefits that point of sale signs give to your business.

Effective Communication

A sign will communicate a message when the staff members can’t do it themselves. Maybe you don’t have enough people working that day. Or maybe other people are working with other customers. A good sign will help convey messages to people who are browsing in your store when they come in from merely welcoming them to telling them where they can find items and what deals are available to them.

Helping Navigation

A point of purchase sign can help direct people to where things like sale items or special promotions are located within a store. Point-of-sale signs can help customers know where they should to go to find these special offers, even if no one is around to point them in the right direction.

Tell People About Offers

One of the main reasons to put signs up is to entice people to come into your store in the first place. A good point of sale sign can attract people to go into the store by promoting offers and big sales. Displaying a useful point of sale sign outside is an excellent way that you can convince people to come to your store, business, or event.

Promote Your Offers Further

Once people are in your store, a good point of sale sign will remind the people that are in the store about what you have to offer and the great deals that you have going on even when you can’t interact right away with customers.

Branding Your Business

A point of purchase sign gives you the ability to stand out and be unique from your competitors with individual and unique branding. Maybe you’re in an area like Las Vegas where there are tons of casinos and restaurants. The right point of sale sign can help encourage people to come into your place of business rather than all of the other options that they have open to them.

It Allows You to be Creative

The right point of sale sign can help you to use imagination, personality, and creativity to help with displaying your services or products. A point of sale display unit is not just for a promotional poster. They also can be used for visual merchandising as well so that you can create innovative displays.

Lead and Customer Retention

Not only do point of purchase signs tell people about what you have to offer, but they also can encourage them to sign up for newsletters, enter competitions, and interact with your store through social media. When you promote things like Twitter, Facebook, Instagram and other accounts of your business, it will let your customers that have smartphones to interact immediately with the company.

Promote Photography or Visual Campaigns

If you are a photography studio, using point of purchase signs is one of the best ways that you can show people what you can do and what specials you may be running.

Cross Market with Other Companies and Brands

If you have a business such as a bridal shop, it’s always helpful to cross-market with companies that may be helpful to your customers and cross-market with them. For example, someone who is shopping for a bridal gown may also be looking for catering or a florist. When you use point of sale signs to cross-market with complementary businesses, both of your companies are going to benefit.

As you can see, point to purchase signs are one of the most effective marketing tools that you could have. They help give your customers the information that they need without having an employee right there to tell them. These signs are beneficial to both your business and your customers. Customers won’t feel as if they have an employee breathing down their necks every minute they spend in the establishment while still receiving necessary information.

Is a 3D Sign Right for Your Business?

When you are looking for signs for your business, many business owners forget how important interior signs can be. Even though the exterior signs direct people to come to a business and are the first thing that people see, a quality interior sign that reflects the branding of the business is just as important.

One option that people consider when it comes to corporate office signs, is a lobby sign. This kind of sign will provide a great opportunity for a business to make the best first impression. It will also build credibility and trust with their audience along with reinforcing the brand.

Even though there are a variety of different sign options that a business owner can choose from for a business, a lot of professional offices decide that dimensional letters are the way to go for showcasing their brand and enforcing how important quality is to them.

If you are looking for a new sign for your business, something you should consider is a dimensional lobby sign. There are a few options that you can choose from when you’re considering a dimensional sign.

Common Dimensional Sign Materials:

  • Acrylic
  • Aluminum
  • Foam
  • Formed plastic
  • Metal laminates
  • PVC
  • Steel

4 Benefits of Having a Dimensional Sign:

  • Your brand will stand out when people are visiting or waiting in your lobby
  • You will build name recognition, brand consistency, and trust. People are more willing to do business with an organization they can trust.
  • It will make your lobby attractive, professional looking and welcoming.
  • It will send a message to clients that you’re a quality and confident business. When your clients are seeing that you’re investing in the business, they’ll take a chance and invest in it too!

As you can see, having a dimensional sign in your business is a good idea. It will help it look professional and it will also send the right message to your clients about your business.

3 Ways That Custom Lobby Signs Will Benefit Your Business

What do customers, potential clients, and vendors see when they walk into the lobby of your office? This moment is your chance to make a good first impression, so you don’t want to miss out on the opportunity.

More and more businesses – spanning every industry imaginable – are using custom lobby signs as a means of making a good first impression. Here are three additional ways that custom lobby signs will benefit your business:

1. A Clear First Impression

You don’t want anyone to walk into your office and wonder where they are. Instead, it’s essential to display your brand from the get-go. With a custom lobby sign, it’s easy to make a good first impression. At the same time, it gives visitors a clear overview of your brand and vision.

2. A Great Reminder of Who You Are

There will come the point when your customer, prospect, or vendor leaves your office and moves onto their next stop. With a custom lobby sign, you’re giving all these people a reason to remember your office and brand.

3. Employee Engagement

It’s easy to believe that a custom lobby sign is only essential for impressing clients and prospects, all the while boosting your brand. While these things are real, a high-quality sign can also engage employees.

You want to engage your workforce from the moment they step through the front door. A custom lobby sign has a way of getting your employees excited about the day to come.

Give it a Try or Upgrade Today

If you aren’t yet displaying a custom lobby sign, there’s no better time than now to take the leap. Just the same, if your current lobby sign is outdated, don’t hesitate to upgrade. This one change could go a long way in impressing visitors, selling your brand, and engaging employees.

5 Benefits of Outdoor Signs for Your Business

Anyone who owns a business knows how important it is to have the right advertising options. Think about how you advertise. You probably advertise online and maybe in the newspaper. But do you have an outdoor sign? If not, you need to think about getting one. Below are 5 benefits of outdoor signs.

Outdoor Signs Create Lasting First Impressions

Outdoor signs are one of the first impressions that a customer has of the business. Since a lot of people will judge books by their covers, an outdoor sign is undoubtedly the most essential advertising type for your business. Keep the content concise and current to attract your audience and make sure you’re placing the sign where it’s visible both to people who are walking and people who are driving. Two-tier, double-sided signs will advertise your message both coming and going.

You’ll be Noticed by New Customers Because of Outdoor Signs

An outdoor sign has to do more than just announce your business. They should be drawing in customers through your doors. A good outdoor sign also may encourage anyone who hasn’t come into your doors before to give your store a chance. It’s also possible that you’ll attract people who were unaware that you were there or what you have to offer. When there are potential customers nearby, it’s good to coax them into your business with special offers and literature which provides additional business information. A magazine holder that’s freestanding that has two tiers and shelves can give you an affordable and easy way to present catalogs, flyers and a lot more to the people who pass by.

Outdoor Signs can Build Awareness of Your Brand

Since the signs often are put where there are people walking or driving by repeatedly, they will give you a unique advantage for advertising. When people are exposed all the time to your brand’s logo, name, and the products or services that you are offering it means that there’s a high level of brand awareness. When people are remembering your brand, it’s going to be a lot more likely that they are going to visit your business when they need the services or products that you are offering.

Outdoor Signs Stimulate Impulse Buys

A great outdoor sign will entice pedestrians and drivers to come to the business, even if they hadn’t planned to do it originally. According to a study, having just one sign can increase your yearly sales by 4.75%. This is due largely to impulse traffic. Choose the outdoor sign that you can easily update so that you can promote your daily specials, current sales, deals that are limited time and other offers that drive impulse buys.

Outdoor Signs are Very Cost Effective

Unlike other types of marketing tactics which come with ongoing costs, usually, an outdoor sign is a onetime expense. When you are adding the unique opportunities for branding and you have a very powerful and amazing one-two punch. Outdoor signs is a great investment for any business, no matter how big or small they are. With a lot of different types of signs available, you can find signs to suit your budget, whether you’re getting a new sign, putting up the very first one or adding more signs.

As you can see, outdoor signs have a lot to offer. If you don’t have one for your business, you are losing out on a lot of benefits. Choose the right type of sign for you and your business and you are going to notice a huge difference.

6 Reasons to Wrap Your Boat

If you have a boat, you want it to look as good as possible. One thing that you might consider is wrapping your boat. Below are six benefits of wrapping your boat.

Boat Wraps are Cost Effective

It’s highly affordable to wrap your boat in vinyl. In fact, it may be 1/3 of the price of professionally painting your boat.

Boat Wraps can be Done Fast

Another big bonus of having your boat wrapped in vinyl is that it can be done in just one or two days. This is perfect when you have a boat because you can cut down the time it’s in the shipyard and have a boat that’s beautifully wrapped in a matter of days.

Boat Wraps are Simple to Maintain

Boat wraps made from vinyl won’t require much upkeep or maintenance, and this is another reason why people go this route. You don’t have to worry about polishing and buffing the boat. You just have to use some soap and water to keep your boat wrap clean.

There Aren’t Messy Repairs to be Concerned About

If the boat wrap is dented, scratched, scuffed or in any way messed up, you don’t have to have it rewrapped completely. Most wrap repairs are minimal, and they can be done using a patch that’s simple to use.

Boat Wraps can be Customized

If you want to advertise a business or show off some personality, it’s easy to do it with a wrap. Most vinyl boat wraps can be customized, and you can use your creativity to create something that will help you stand out on the ocean or lake.

Boat Wraps can be Reversed

Most people don’t know that vinyl wraps for boats are reversible and can be taken off. That means youyou don’t have to be concerned about damaging your boat’s paint below the wrap.

These are six reasons why people have their boats wrapped as opposed to professionally painted. A wrap can help your boat look great and you can customize them to look the way that you want. They are also easy to maintain.

A Guide to Different Types of Signs

When you have a business, one thing that you want, is to make sure that your clients know where they should go. That’s what makes having the right signs so important. Below we’ll explain the different types of signs and what you should know about them.

Regulatory Signs

As far as requirements for ADA signs, there are many things to consider. Below are some of the most important things that you want to think about when it comes to ADA-compliant signs.

  • Color – The characters and words must contract highly with the color in the background. It’s best to choose a really dark color and a really light color.
  • Font – All of the text has to be in the font known as sans serif. If the room is permanent, the text has to be all capitals.
  • Content – Braille is required for signs for permanent rooms and can’t be square, only round. Signs that have pictograms have to be displayed upon a background that is at least 6 inches high.
  • Placement – The positioning for signs will vary based on the kind of door. However, it should be found nearest to the place where someone is going to reach or look for opening the door.

Inside Wayfinding Signs

The purpose of these signs is to tell people the way to get from one point to another with very little confusion. There are a few ways that you can make sure that your signs are clear and easy to read for your customers.

  • Color Coding – Color is often a lot more memorable than icons or names. Using a color to isolate different areas can help with distinguishing between the various sections or floors of the building or business.
  • Picture Themes – Murals that you print digitally and pictograms are a wonderful visual indicator which can help visitors with determining if they’re where they want to be.
  • Interchangeable Content – It’s a good idea to have signs that can be changed if you’re working in a place like a hospital where the space’s usage will vary. An example of this would be a lobby directory since people often will come and go.
  • Decorative Signs for Your Interior

Decorative, sleek and custom-made signs can help with turning your branding into a creative and stylish design element that will complement your brand and space. Some options that people choose from are:

  • Channel Letters (Wall-Mounted) – Although they are inside, these types of signs can be lit up and make an eye-catching addition.
  • Flat Letters (Cut-Out) – These letters are usually pin-mounted to your wall, and they can be made from acrylic or aluminum and offer several finishing options.
  • Gallery Wall – This can be created using branded content or images for creating a beautiful and unique illustration in a big space. It can be made to tell the story of your brand and your employees.
  • Vinyl Appliqués – You can apply digital prints to any flat surface, whether it’s a wall or glass. On walls they can give you a stylish decorative element and often feature branded images. If you put them on glass, they can create a barrier for privacy.

Having the right signs can make a huge difference to your business and your customers. Make sure they’re readable and well-lit, and your customers and employees will be happier because of it.

Questions about Window graphics?

Spectrum Signworks has installed window graphics for a multitude of businesses in Naples, Florida and surrounding areas. If you’re interested in working with our world-class designers on signs for your business, give us a call at 239-908-0505!

4 Tips for Rebranding Your Business

If you have a business, sometimes you might decide to rebrand it. Whether you have built it from ground up or you have bought a business from someone else, you might want to rebrand it. Below are four tips for rebranding a business.
Read More

4 Tips for Creating a Professional Looking Logo

If you have a business, one of the most important things that you want to have is a good logo. But in order for your logo to look professional, there are some tips that you can use to help it be the best possible logo it can be. Below are four tips to remember when creating your logo.
Read More

Benefits of Attending a Trade Show With Your Company

When you want to get the word out about your company, one of the best things you can do is participate in a trade show. Trade shows are a good use of time and money for companies who want to show their products to the public. A trade show is an investment with real costs and benefits. The following are the benefits that a company should look for while evaluating participation in trade shows.
Read More

6 Tips for Choosing Directional Signs for Your Business

Signs are one of the most important things when it comes to a business. Directional signs are especially important. They help your customers find your office or place of business. Below are six tips that you can use to help with choosing the right directional signs for your business.
Read More

6 Things to Know When Choosing a Vehicle Wrap Company

Looking for a vehicle wrap? You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching, colorful graphics. A lot of people are using vehicle wraps since the technology for them is a lot more affordable and the technology is much more advanced. However, you want to make sure that you are choosing the right company to do your vehicle wrap for you so that it looks the best that it can. Below are some things you want to know when you are looking for the right company.
Read More

5 Reasons to Choose Custom Signs Over Flyers

If you’re a business owner, chances are you have considered several different types of advertising to promote your company. From recording radio ads and commercials to doing online advertising or mailing flyers, there’s a lot of options for getting the information about your business to the public. One of the most effective ways is through the use of custom signs. Below are some of the reasons why custom signs are better than flyers.
Read More

5 Tips to Make Your Business Signs Successful

If you are a business owner, you will have to decide what your signs are going to look like. Your sign should draw people in and let them know you’re open. It is also going to set the tone for what customers should expect when they do business with you. Below are five tips that you can use to create a sign that will help your business succeed.
Read More

A Short Guide to Sign Repair and Replacement

Is it too soon to replace your sign? Deciding whether to repair or replace your sign often feels like an expensive guess. Is sign repair your best choice in the long run, or would a newer, more efficient sign system offer you the functionality and dependability you’ve been looking for?

Sign Repair vs. Sign Replacement

There’s no need to throw away good money on a bad sign. In fact, repairing broken signs or keeping them going as long as possible isn’t always the best way to save money.
Read More

A Quick Guide to Maintaining Vehicle Wraps

One of the best ways that you can advertise your business is through vehicle wraps. They’re affordable and they constantly advertise your business. Maintenance is very important though, and you should know how to properly maintain your vehicle wraps. Below are some maintenance tips that you can use for keeping your vehicle wraps looking great:
Read More

6 Tips for Creating Window Displays

When you have a business, you want to catch the attention of people who are walking or driving by. This is often accomplished by creating eye-catching window displays, often accompanied by window graphics. Below are six tips that you can use to decorate your store’s windows and bring more customers in. Read More

3 Reasons Having a Business Sign is Necessary

If you have a business, you know that you want to get customers into your front door. But did you know one of the best ways you can do that is with a sign?

But what do business signs do for your company? Below are some of the reasons why you want to have a sign for your business.
Read More

7 Things to Consider When Creating a Business Sign

Designing a business sign?

When you have a small business, one of the things that you will want to have is a sign.

But the right sign can actually make or break your business, since this is what encourages people to come into your store…or walk on by.

So you want to choose the right type of sign for your business.

Below are seven things that you should keep in mind when you are creating a sign for your small business.

Read More

4 Advantages of a Sidewalk Sign

4 Advantages of a Sidewalk Sign

Sidewalk signs have a lot of benefits for small business. For instance, placing a sign on the sidewalk, when you want to advertise your services or goods, can attract people who make purchases impulsively. This effective yet simple sign brings in big rewards!
Read More

The Importance of Business Signs

The Guide (and Importance) of Business Signs

The Guide (and Importance) of Business Signs

If you have a business or you’re planning to open one, one of the things that you have to do is to think about what kind of signs you will be using. An attractive, creative sign will help your business look professional and stand out from other businesses.

According to the website,, a customer is more likely to make a purchase from businesses they’ve heard of. So that’s why a sign is important.
Read More

5 Essential Signs for Restaurant Owners

Group of friends toasting beer glasses and eating at fast food

5 Essential Signs for Restaurant Owners

When you have a restaurant, you have many things that you need to consider, such as food, hours, etc. But one of the most important things that you need to remember is that signs are an essential part of owning a restaurant.
Read More

Best Graphic Design File Formats for Printing

Best Graphic Design File Formats for Printing

Best Graphic Design File Formats for Printing

When you are planning to print out your graphics, you want to make sure that they look wonderful. But what is the best choice for your graphic format to give you the best results? Below are the five graphic image formats and what they are best to use for when it comes to printing.
Read More

7 Benefits of Vehicle Wraps for Your Small Business

Naples Vehicle Wraps

When you want to effectively advertise your business, you want to make a first impression that is strong. One of the best ways to do it is through vehicle wraps. They are an extremely memorable way to spread the message about your business. They can be used on many different types of vehicles and they’re a wonderful tool for marketing and branding.

Below are some advantages to advertising with car wraps.
Read More

Dumpster Banner signs in Naples FL for Construction Sites

Many residential and commercial construction/renovation companies are plagued by the issue of having ugly, rusted dumpsters sitting outside of their projects for months at a time. Simultaneously, they are often not allowed by the city, county, or association to put signs in front of those construction projects to get their company name out in the community. At Spectrum Signworks, we can make the unattractive dumpster more appealing and less of an eye sore. In addition, we can brand your banners with your logo and contact information so your dumpsters can be working for you to get your message out in the community. Best of all, the property owner is happier with you as well because you are bringing a touch of class to the job site, showing that you care about the look of their project from beginning to end. Are you interested in Custom Banners? Contact Spectrum Signworks at (239) 908-0505 to give your dumpsters a makeover! Read More

Choosing the Right Custom Office Lobby Sign – Naples, FL

Lighted-lobby-signAre you searching for a custom lobby sign maker or company in Florida?

Lobby signs are a great way to make your lobby, offices or waiting room come to life!  At Spectrum Signworks LLC, we can work with your existing artwork, or start from scratch, and create a great looking sign that will impress your clients and customers.  We specialize in custom lobby signs, but we can make just about any kind of sign that you might want for your business.

Read More