Advantages of Lighted Signs for Your Business

3 Advantages of Lighted Signs for Your Business

3 Advantages of Lighted Signs for Your Business

Who likes feeling lost? NOT YOUR CUSTOMERS! Lighted signs help customers find your business day or night.

Lighted signs are a great tool for helping customers find your business. Just look at the image above! If your business operates after dark then you might be losing money from not having a properly lit sign.

Below are three advantages that you will find when you use a lighted sign for your business.

#1: Attract Attention

One of the best things that a lit sign will do is to attract the attention of your customers. If using word-of-mouth just isn’t giving you the results that you want, you can use a lit sign to let everyone know that your business is there.

The right bright sign is going to catch the eyes of pedestrians and motorists alike as they are passing by. This will put your brand right into their memories. The sign should be simple and easy to read both night and day.

#2: Increase Professionalism

It doesn’t matter if you have a retail store or restaurant, you want to look professional. Non-illuminated, traditional signs are hard for people to see and they don’t look very professional.

When you choose a lit sign, it shows that you’re worried about your image and that you want to show everyone that you are professional.

#3: Brand Enhancement

One of the most important thing about running a business that is successful is that you have to build your brand. This is your business’ visual representation of your services or products. This is also essential to reputation.

As your business keeps on thriving, you’re going to find a lot of new ways that you can tell people about your brand and also create the buzz that your business needs.

If you are willing buy an illuminated sign, this can become your brand’s flagship. It will make that relationship with your customers a lot stronger.

Types of Lighted Signs

When it comes to illuminated signs for your business, you have three main choices: neon, fluorescent, or LED. Both neon and fluorescent signs have a long history, but lately LEDs have gained attention for their low energy creative displays.


So, what type of sign should you choose? These are the advantages that you will find when you choose a lighted sign for your business. The investment you make in a lighted sign will be repaid many times by the amount of business you get from your customers. We can help you find the right choice for your business.

Questions about Lighted Signs?

Spectrum Signworks is proud to have installed lighted signs in some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Lighted Signs for your business, give us a call at 239-908-0505!