4 Tips for Rebranding Your Business


If you have a business, sometimes you might decide to rebrand it. Whether you have built it from ground up or you have bought a business from someone else, you might want to rebrand it. Below are four tips for rebranding a business.

1. Make Sure You Have a Good Reason to Rebrand Your Business

As the owner of a business, there may be reasons that you have for rebranding. But you want to make sure that you’re chalking out your purposes and goals before you initiate anything. Otherwise your choice is going to hamper the business.

Knowing the objectives that you have in advance is going to help you better prepare and help you be more focused towards the whole act. Some reasons for rebranding are:

  • Change the contemporary and timeworn image you have
  • Give appeal and value to whole new product launch set
  • Trying to recover from your company’s negative image
  • Overcome odds and showcase good points of the breaking of a partnership or a bankruptcy

2. Think About the Changes That Should be Made in the Company

Here is a few guidelines that you are able to follow to make sure the changes that the company ought to make so that you can rebrand:

  • Have a company poll so that you can get some valuable ideas and suggestions from employees about what kind of changes are going to be good for the company. Some employees might suggest evaluating the packaging design of the company.
  • Choose a few employees to be part of the rebranding team since their early participation and involvement are going to help with greatly smoothing out future transitions in the company.
  • Select few employees that will be a part of your rebranding team because their early involvement and participation will greatly smoothen out your future transitions.
  • Try to get feedback from clients since this is going to help you with knowing the things that they like and the ones they don’t like.
    Get help from the business marketing team to conduct surveys based on research to get information about your services and products along with new launches.

3. Figure Out the Amount of Rebranding Your Business Requires

Based on the goals that you set, you can either partially rebrand or completely rebrand the business. If you only rebrand your company partially, you just need minor and simple changes to the brand’s logo or certain changes to some products so that they are upscaled.

The latter will require huge transformations to the materials that you use for marketing, like your company image, name, and social media pages. This can be extensive which it could involve big changes to the working style of your company too.

4. Assess the Costs of Rebranding

You want to assess the costs of rebranding totally before you make the decision to rebrand. This way you don’t have to worry about exceeding the budget you have. You should think about how much it costs to create a lot of items for graphic design. An example would be recreating the catalogue design that you currently have that addresses a whole other consumer set.

These are some of the things that you should do when you are thinking of rebranding your business. They will help you with deciding how extensively to rebrand your business and whether or not it’s a good idea.

Questions about Logos?

Spectrum Signworks is proud to have created graphics, branding, and logos for some of the finest businesses in Naples, Florida and the surrounding areas. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!