3 Reasons Having a Business Sign is Necessary

If you have a business, you know that you want to get customers into your front door. But did you know one of the best ways you can do that is with a sign?

But what do business signs do for your company? Below are some of the reasons why you want to have a sign for your business.

1. Attract the Attention of Customers with a Great Sign

First and foremost, a sign will get everyone’s attention. For example, say you have a popular burger franchise with a large M on it. That sign with the large M tells everyone that they can get great burgers and fries there. Without that sign it could just be another burger joint.

2. Give Customers Information

Customers want information, especially when it’s going to save them money. So, signs are a great way that you can announce a big sale that you are having. But signs can also give them other information, such as where the restrooms are, the specials of the day if you are a restaurant, where the different items are in the store, and where disabled parking is in the parking lot. A sign can also tell customers when your business is opened or closed.

3. Give Customers Direction

Sometimes customers need directions on where to go. For example, when you have a sandwich shop, you might have one spot where you go to order and another spot where you go to pay for your order.

Signs can also tell customers where to stand to wait, either for help or a register. You see these directional systems at big box stores and pharmacies. Directional signs help the checkout process run smoothly. Thus limiting the frustration with your clients during the final step in the sales funnel..the sale!


No matter how big or small your business is, it’s always good to have at least one or two signs to help your customers out. When your customers are happy and know where to go, they are more likely to come back and shop at your business again. Signs make you think about what you want as a customer and giving it to your own customers.

Questions about Business Signs?

Spectrum Signworks is proud to have manufactured all types of signs for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!