5 Reasons to Choose Custom Signs Over Flyers


If you’re a business owner, chances are you have considered several different types of advertising to promote your company. From recording radio ads and commercials to doing online advertising or mailing flyers, there’s a lot of options for getting the information about your business to the public. One of the most effective ways is through the use of custom signs. Below are some of the reasons why custom signs are better than flyers.

1. Signs Only a One-Time Cost

When it comes to successful advertising and marketing, one thing you want to do is to implement an option that gives you a high ROI. The majority of advertising types will require a lot of money, time and other kinds of resources. This is true when it comes to flyers. You’re going to spend time with designing your flyers, money for printing mass quantities, and more money to mail them out. Your true customers may hang onto your flyer for a short time, but they will eventually throw it out. In contrast, when you choose a custom sign you’ll only have to pay one time and the sign will work effortlessly for you each day. Choose a high quality sign that will last a long time.

2. Signs are More Eco-Friendly

If you want to choose a way that’s better for the environment, signs will be a better choice. When you rely on flyers for marketing, you’re going to waste ink and paper that is going to probably be thrown out. Custom signs are able to give you the exposure and not use up a lot of resources that can harm the environment. Check to see if your sign company is using eco-friendly latex inks.

3. Signs Demand Attention

When someone is walking or driving by the business, a well-lit and well-designed sign that’s in a place that is prominent will demand everyone’s attention. Even if they don’t stop in, they will be left with a good impression that will last. If you use flyers, they can be ignored very easily. They may not read them, may put them somewhere to be forgotten, or may even crumple them up and throw them in the trash. Investing in a good sign will be a lot better for business.

4. Signs Advertise 24/7 and 365

Sometimes a flyer is effective, but they don’t leave a lasting impression. You must be constantly giving or sending them out and hope that right person sees it. But if you choose a sign, there is no wrong time or place. The sign is going to expose people to your business all of the time. When you choose one that’s displayed properly and large enough, it can even capture peoples’ attention when they aren’t close. This isn’t something you’re going to get from flyers, since someone has to be near the flyer to read it.

5. Signs Do the Work

Unlike flyers, which you have to pass out or stamp and mail, the work is done by the sign. Your sign is going to be what draws people in and makes them interested in what you have to sell. Rather than spend time passing out your flyers, let your sign do the work and you’ll find you’re drawing people in.

These are the five good reasons to choose a sign over flyers for advertising your business. When you choose a good sign, you’ll discover that you are being successful and that your business is booming. The sign will pay for itself in no time.

Questions about Signs?

Spectrum Signworks is proud to have manufactured all types of signs for some of the finest businesses in Naples, Bonita Springs, Estero, Fort Myers, and even Marco Island Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!