If you are a business owner, one of the things that you will have to decide on is what your sign is going to look like. A sign is going to draw people in and let them know you’re open. Below are five tips that you can use to create a sign that will help your business succeed.
1. Keep Your Sign Simple
An effective sign will clearly and quickly display the message using a short message. Viewers don’t have a lot of time for deciphering their messages. People who are driving only will have seconds for deciphering what a sign says, so a 3-5 word message will be ideal. Take some time to determine your message on your sign and remember the environment when creating a sign.
2. Have Lots of White Space
This is something that goes along with keeping it simple. The black area that’s around the image and text is important. It’s best to have 30-40%. A lot of graphics and text will overwhelm a viewer. If you prefer to have a lot of words, create press releases.
3. Choose a Font That’s Easy to Read
A fancy typeface isn’t going to make the design better. When a typeface is unreadable, the sign is going to be useless. Even when you sell lingerie, typefaces like script probably won’t be a good idea. You also don’t want to use different types of font, and definitely not all capital letters. Proper capitalization and block letters are much easier to decipher by passersby. Choose straight, clear font that can be easily read and use a bit larger text or bold letters to provide emphasis.
4. Work with Color
White text’s extremely hard to read. Research has shown that dark blue, red or black text on a white or yellow background will make it much more readable. Another great bonus is that yellow and white will beautifully contrast with many outside elements like the sky’s blue color and the green grass. This is going to help with making your sign stand out. Using a lot of signs close together? Keep your design and colors consistent so the atmosphere doesn’t look busy and scattered.
5. Carefully Use Images
When you are creating your sign, make sure that you are careful about using images. There are some companies like a popular sandwich shop that have images that don’t have anything to do with their business. You want to make sure that your customers know what type of business you have quickly and easily by looking at your sign, and the best way to do this is through using a logo.
When you are creating your sign, think about the other signs that you see and what draws you to those businesses. That will help you with giving you an idea of what your sign should emulate. You don’t want to make your sign exactly like them, of course, but you want to think about what makes them stand out. Then you can help your sign be just as great!