6 Tips for Creating Window Displays
When you have a business, you want your business to attract people who are walking or driving by. Many times, this is done by creating eye-catching window displays. Below are six tips that you can use to decorate your store’s windows and bring more customers in.
1. Use Your Products to Tell Your Visual Story
Create a window display that will turn heads and get your business noticed using your goods that you sell. This can be very effective and it also can help people see what they can use your goods to do in their home.
2. Keep all Focal Points at Customers’ Eye level
Whether they’re hanging from your ceiling, stacked like a pyramid or they’re put on a pedestal you should make sure that your customers can see them without tilting their head or looking down. Stand outside the store and look into your store’s window. Mark your focal point on your window with tape. This is going to help you with determining where the display items should be placed so that passersby get maximum exposure.
3. Create One Focal Point
Think vertically and add height to your display. You could suspend some of the elements from your ceiling and put some tall items like a lamp into your display.
4. Make an Impression That’s Quick
You only have about 2.5 seconds in order to grab the attention of a shopper. So you should make sure that any display’s well-lit and attractive. Remember that if you don’t have the light on during the daytime, people who are walking by your store may not be able to see the items in it because of the glare.
5. Regularly Change Displays in Windows
If you’re busy you may not put this on the top of your priority list. But even when your display is well-crafted you should make sure that you are keeping it updated. You should make a change every couple of weeks. This can be as much as moving the merchandise around or changing something out. Of course, when the seasons change too you should update your window.
6. Turn Your Large Storefront Window into a Billboard
Get some window film that grabs the attention of passersby to decorate your window. These vinyl films are perforated and they look like huge posters when someone is driving past. But the effect that looks like a screen will allow natural light to come into your store. Businesses that have windows with large panes can easily create murals that are eye-catching and that will attract those who are driving past.
Remember that you should appeal to the senses of your customers. Think about the things that attract you to other businesses and use those same concepts to create your own perfect display. You can also ask your friends and family members what they like to see when they go to a store and something in the window catches their eyes. It’s always good to have a second opinion.
Questions about Business Signs?
Spectrum Signworks is proud to have manufactured all types of sings for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!