So you might be wondering if it’s a good idea to invest in vehicle wraps for your company.
When you own a business, you know how important it is to advertise. But you also want to ensure that you’re not going over budget and that you’re making it stretch.
Whether you are wrapping one or a whole fleet, below are common myths about vehicle wraps that are floating around.
Myth #1: They’re costlier than paint
This is one of the reasons that many business owners decide against it. But wraps are a lot more affordable when it comes to price than paint.
Myth #2: The wrap is damaging to paint
When a wrap is installed professionally, it can protect your vehicle’s paint job along with the exposed metal. This is going to help you with getting a better price when it comes to selling the vehicle.
Myth #3: You can’t wrap leased vehicles
A lot of companies wrap leased vehicles. The wrap will bring that vehicle beneath the brand of your company and it can be removed easily when turning in your vehicle. But check the lease agreement before you do it to be certain.
Myth #4: No one will notice a wrapped vehicle
Mobile advertising is something that people notice. A wrapped vehicle is able to snag anywhere from 30,000 to 70,000 impressions each day. This cost is also one time, so you are going to have a high return on investment. Wraps can also drive traffic to your website when they are used right.
Myth #5: It’s something I can do
A lot of people think it’s something they can do on their own. But putting on, and taking off, wraps should be done by someone who is professionally trained. They’ll know which material they should use and how to prepare the surface, trimming as well as heating. AN expert will understand the way to deal with installations and designs that are challenging. When you are investing in a vehicle wrap… do it right.
Myth #6: You have to hand-wash vehicle wraps
Even though hand washing is best to clean the wrap, it doesn’t have to be done that way. You can run it through a brushless car wash, if the wrap was installed professionally. You should avoid any car washes that use a brush or a pressure washer.
Myth #7: Wrapping a fleet’s too hard
This isn’t true. A lot of the wrap companies love doing fleets and are good at it – trailers, vans, cars, trucks, boats or a combination of the above. It’s also a great idea to wrap your fleet since it’s an effective advertising tool. Your business can saturate the market, giving you a huge ROI, and increased viewer recall.
Myth #8: There’s no new creative ideas
You can make a vehicle wrap look any way that you want. If you’re having trouble deciding on something cool and unique, the company that is wrapping your vehicle can help. Most sign companies have graphic designers who are very creative at making your vehicle stand out.
Myth #9: The entire vehicle has to be wrapped
A lot of people think that they have to wrap their whole vehicle. But this just isn’t’ true. A lot of the business owners do partial wraps like their trunk, roof, hood or doors.
Myth #10: The wrap won’t last a long time
Based on the installation quality and the way that the vehicle’s maintained, a vehicle wrap may last anywhere from 4-6 years. Think of the impressions you can make on your local market in that window of time. We are talking millions of impressions for fractions of a cent.
These are some of the most common myths that people believe when it comes to vehicle wraps. If you are searching for an affordable way that you can advertise your business, no matter how big or small it is, a vehicle wrap is a great choice. The price is right and the return on your investment will be more than you ever imagined. It’s an investment that you will not regret.
Questions about Vehicle Wraps?
Spectrum Signworks is proud to have wrapped vehicles (and boats) for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Vehicle Wraps for your business, give us a call at 239-908-0505!