Group of friends toasting beer glasses and eating at fast food

5 Essential Signs for Restaurant Owners

When you have a restaurant, you have many things that you need to consider, such as food, hours, etc. But one of the most important things that you need to remember is that signs are an essential part of owning a restaurant.

Below are five different signs that every restaurant should have.

1. Building Sign

Your building sign is the first thing that people are going to see when they are close to your restaurant. It announces your logo and the name of the restaurant. This sign should have dimensional letters, channel letters, or box cabinet. Even though each of these sign options has advantages, an illuminated marker is a good idea since it will alert customers to your restaurant’s location after dark. Channel letters with a light behind them are great for more upscale restaurants.

2. Banners

Banner signs are appealing to customers and they will announce something new or unique. Banners can advertise sales, new products, under new management, or grand openings. They are a great option when you have special seasonal foods on the menu. They often will bring in customers, when people see banner ads, they know that something special is happening.

3. Murals and Paintings

No one wants to sit and look at blank walls when they are in a restaurant. It’s a good idea to choose wall mural décor for your restaurant that matches the type of food you are serving. For example, if you have a Mexican restaurant, you can portray things like cacti and colorful costumes. If you are a Chinese restaurant, why not include the Great Wall of China?

4. Framed Posters

Have a particular dish or dishes that people love? Take a picture of those dishes and make posters of them! It is sure to get your customers’ mouths watering. Make sure that you are taking pictures of the fresh ingredients and colorful fruits and vegetables. They’re also great for showing how you approach preparing the meals, which will enhance the enjoyment of your diners.

5. Menu Board

There are two types of menu boards. One is the type that’s used by fast food restaurants and the other is the one that is used for displaying specials of the day. Both types are important. The former displays the items that you offer and the prices. The latter displays the specials that you have right now and their prices.

Don’t Forget: ADA Signs

The law’s intent when it comes to ADA signs is to make sure that people who are disabled have access to services and goods and that the signs have the proper identification including size, character, color contrast, tactile copy, and sign location so that the signs are readable.

Conclusion

These are the main types of signs that you will need when you have a restaurant. Not all of the items are used constantly, but most of them are. The point is that you want to get people excited about your food and make them want to try it. This combination of signs will help you to do that.

Questions about Restaurant Signs?

Spectrum Signworks is proud to have installed signs in some of the finest restaurants in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your restaurant or business, give us a call at 239-908-0505!

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