FREQUENTLY ASKED QUESTIONS
What type of file format do I need to provide?
As with many things, there isn’t a quick answer. To begin with, lets talk about two words often heard in the sign industry: Raster & Vector.
Raster files are typically used for photographic images. Examples are: .jpg, .psd, .tif
Vector graphics, on the other hand, are basically geometric lines/points/shapes. Logos and artwork are best represented in Vector format. Unlike pixel graphics, Vectors can be infinitely scaled without losing image quality. Examples are: .tif, .eps, .ai, .pdf
Depending on your project, we may request different formats. We can also convert from one to the other but sometimes lose quality. We’ll contact you if the files are insufficient or if we feel we can produce a better product with different input.
What is DPI?
Literally: Dots Per Inch. But, that means dots in a line. So 100dpi is not 100 dots per quare inch, it is 10,000 dots per square inch. Our printer produces at 1200 x 600 dpi or 720,000 dots per square inch.
What is PPI?
Again, literaly: Pixels Per Inch. This is important for our files- if PPI is too low, we lose image quality. If PPI is too large, files become cumbersome. 70-200ppi is the sweet spot.
What sign is best for my business?
This is a great question and one that we are constantly working on. We consult with our clients to learn about their business and will do a site inspection to help provide ideas and advice. There are many factors that affect the decision including, budget, theme, surroundings and local regulations.
At Spectrum Signworks, we also follow up with our customers to see if their signs are working and if we need to adjust them for optimal recognition.
How long will it take?
Again, much of this will come from our discussions with you, our customer. Each sign is unique and there are different elements that can come into play.
Why do you require a deposit?
Like many small companies who strive to keep their operating costs down so that they can keep prices for customers like you affordable, we require a 50% deposit and the remainder of the payment upon completion of your project. If for any reason this will not be possible, it must be discussed before work begins.
How much copy should my sign have?
Research shows that nothing hurts the effectiveness of a sign like saying too much on it. Those enormous roadside billboards typically have messages of 8 words or less—because research shows that viewers start tuning them out if there’s more to read than that. Limit the message to essentials for best results.