Designing a sign for your business?
When you have a small business, one of the things that you will want to have is a sign.
But the right sign can actually make or break your business, since this is what encourages people to come into your store…or walk on by.
So you want to choose the right type of sign for your business.
Below are seven things that you should keep in mind when you are creating a sign for your small business.
A very powerful and important branding tool when you design your business sign is color. You want to choose a color that is appropriate to the type of product or business you have. If you are selling boats to men, you don’t want to have a sign that is pink. There are also certain emotions tied to each color.
- Yellow – warm, happy, fun and positive
- Orange – trustworthy, energetic, and friendly
- Red – youthful, bold, and exciting
- Pink/purple – wise, imaginative and creative
- Blue – peaceful, strong and dependable
- Green – healthy, growth and fresh
- Black, white, or silver – neutral, calm and balance
Remember that everyone who sees your sign is not going to take the time to actually read it. Based on its size and the location of your sign, the font on the sign should be big enough for people to read along with being clear-cut and clean. Don’t choose curly, fancy typography. You should also choose a font that reflects your service or product you’re offering.
The sign for your business needs to have the right contrast and balance in between your colors, graphics and font. This is going to make your sign a lot more readable and let you sell the product or service successfully. But don’t overload customers with a lot of information. You want to give them just enough.
#4: Wording / Copy
A customer will usually be sold on your product or service when they are able to see themselves using it every day. This can be a great advantage to your business. When you use words such as “your” or “you” to your sign, you’re able to connect with your customers and draw them in.
One of the things that you want to be careful of is choosing the right material for the sign. When you select the sign material, you want to remember where you will put it and what the conditions it will be in. Based on its location, you can choose digital or print materials for your sign. A lot of people use corrugated plastic and vinyl when they are creating an outdoor or indoor sign.
Another important thing to consider is where you will put your sign. Think about putting your sign high or putting it where a lot of people are going to see it. You could also make a lot of different versions of the sign with the same type of design so that your business can be recognized easily.
Remember that there also might be regulations that you have to follow regarding the kinds of images or messages your sign has.
#7: Have Fun Doing It!
You don’t want your sign to be boring. When you have a boring sign, people probably won’t want anything to do with your business. You shouldn’t be afraid to have some fun with the sign and add your business’ personality into it. Add some tasteful jokes, puns or double meanings. You want your business to stand out and be memorable to people.
These are the things that you should remember when you are creating your sign for your small business. They will help you with drawing your customers in and being a success.
Questions about Business Signs?
Spectrum Signworks is proud to have manufactured all types of sings for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on Signs for your business, give us a call at 239-908-0505!